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New Strip format FAQ

     1. What is the recommended placement for the Strip format?

We recommend using the new Strip format for ad placements within the content on your pages, after a few initial paragraphs on the page.

     2. Should I add a title to my Strip format ad unit?

The Search and Custom variants let you choose a title for the ad unit. Since the Strip format is primarily designed for placement within the content of your pages, the title of the ad unit is set to an empty value by default. We recommend you avoid using a title for the ad unit if it is placed within the content on the page. However, if you decide to use the format for end-of-content placement, you may choose a compelling title for the ad unit based on your choice of the search term/selection of products. For example with Search Ads, you may use relatively more specific titles such as ‘Running Shoes For Men’ when you are driving the ads by specifying the same search term.

  1. What happens if I put multiple ad units on the same page?

You can insert multiple ad units on a given page. Search/Custom ads solely depend on the search term/category used and products specified, respectively, irrespective of the number of ad units on the page. For Recommendation Ads, there are chances that ads shown in multiple ad units on the same page could be duplicates.

  1. Where can I see the performance reports for this format?

You can see the performance of the ad unit in the earnings report by link-type section on the Associates Central portal. The ad unit performance is classified under “Native Shopping Ads”. With the recently launched new version of reporting for Native Shopping Ads, a much more detailed and easy to use reporting is available in the US Associates Central. With the new reports, publishers using the ad unit can view performance metrics such as RPM (Revenue per thousand impressions) together with the detailed reports on the number of impressions, viewable impressions, clicks and conversions on a tracking ID level in these reports. You can also use these reports to view performance of different ad types and formats separately, and can also download for further analysis. The reports for the Strip format would be viewable in the line item with Ad Type/Ad Format as ‘Recommendation/Strip.’

     5. Does the Strip format display products based on the geographical location of your visitor?

Just like the other formats, the Strip format also monetizes international traffic for supported countries.

     6. Are there other formats available for Native Shopping Ads?

There are three other formats available for Native Shopping Ads – Grid, List, and Card. All formats are responsive and mobile-optimized.

a) Grid format

The grid format refers to the ad format for which the rendered Native Shopping Ads unit displays one or two rows of visual ads (including product images, titles, prices, etc.).
b) List format

The list format displays the product ads as a list of title/price duplets. Some publishers might prefer this layout to provide for a more subtle experience for the end user. The number of ads in the list is configurable.

c) Card format

The card format can be used to insert an ad that lists a single product. It is ideal for in content placements in articles which are about specific products. This format is only available for Custom ads and is available for download from the SiteStripe toolbar.


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