Native Shopping Ads from Amazon are an excellent way to increase the earning potential of your website. They feature beautifully designed ad units that blend in naturally with the look and feel of your webpage to create a seamless visitor experience.
In this guide, we will walk you through how to access your performance report specifically for Native Shopping Ads, and suggest ways to interpret it.
How to access Native Shopping Ads performance reports
How to interpret these numbers
Let us start by understanding how Native Shopping Ads work.
Native Shopping Ads enhance your page content and increase the opportunity for the visitors to click through thereby increasing the overall yield from the page. Therefore, the key metrics for you to look at will be CTR (Click-Through Rate) and RPM (Revenue per Thousand Impressions). While CTR is directly mentioned in the reports, RPM can be easily calculated as (Earnings/Impressions) x 1000.
While you analyze the performance, it is important to understand that Native Shopping Ads in no way replace your text links. They are meant to increase the overall monetization of your pages.
We’re confident Native Shopping Ads will help you make the most of each page and improve your overall yield. What makes them even great, is that they’re really easy to integrate across multiple pages, or even your entire website!
We’ve created this detailed Integration Guide to help you through the process.
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