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What is Amazon Live?

Amazon Live takes the fun and interactive nature of livestreaming video and joins it with online shopping on Amazon. Bring your product picks and recommendations to life by featuring them in your product carousel. Features like product highlighting, live promotions and chat help you engage with your audience during your streams. Read more here about Amazon Live. 

What is the Amazon Live Creator app?

The Amazon Live Creator app is a livestreaming application that helps brands and influencers create and manage their livestreams on Amazon.com. It’s packed with fun, unique features to help showcase and demonstrate products, interact with shoppers in real time, drive sales and shows metrics that help creators measure performance over time. To livestream on Amazon with the Amazon Live Creator app, influencers must be part of the Amazon Influencer Program. Read more here on the Amazon Live Creator site about getting started with livestreaming.

How does Amazon Live Creator enable creators to engage with Amazon shoppers?

Livestreaming is a powerful way to connect in real time with shoppers. When shoppers are viewing your livestreams created using the Amazon Live Creator app, they can shop the products you added next to the video player. You can chat and engage, highlight products in the product carousel and share promotion codes and deals. Read more here on the Amazon Live Creator site about features available to creators. 

Where do Amazon shoppers see my livestream?

Every creator starts off as a Rising Star in Amazon Live. As a Rising Star, you can livestream as often and whenever you want using the Amazon Live Creator app. You will have a follow button when you livestream so shoppers can opt-in to follow you. Your livestreams will appear on Amazon.com/live.

As you level up in Amazon Live, your streams are eligible to appear in more placements on Amazon.com, including the Amazon.com home page. For brands, Rising Star streams are eligible to appear on your brand’s product detail pages. Learn more about the Amazon Live levels for brands. For influencers, Rising Star streams are eligible to appear on your Influencer storefront. Learn more about the Amazon Live levels for influencers. Read more here on the Amazon Live Creator site about levels.

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