What is Amazon Live?

On Amazon Live, creators showcase their favorite products and connect with viewers through an interactive and entertaining shopping experience, all in real time. Here, shoppers can explore and purchase products directly through livestream product carousels while chatting and engaging with creators—it’s a one-of-a-kind personalized experience for both creators and their audiences. Head to our Video Creation Education Hub to learn more. 

What is the Amazon Live Creator app?

The Amazon Live Creator app is a livestreaming app where creators can create and manage their livestreams on Amazon.com. It’s packed with fun, unique features to help showcase and demonstrate products, interact with shoppers in real time, and drive sales with metrics that help creators measure performance over time. To livestream on Amazon with the Amazon Live Creator app, influencers must be part of the Amazon Influencer Program. Read more

How does the Amazon Live Creator app enable creators to engage with Amazon shoppers?

Shoppers who view your livestreams can shop your product selects from the carousel within the video player. You can chat and engage, highlight products in the carousel, and share promotion codes and deals with shoppers who are watching your livestream. Head to the Video Creator Education Hub to learn more. 

Where do Amazon shoppers see my livestream?

As an influencer, your livestreams will appear on Amazon.com/live. Streams are also eligible to appear elsewhere on the site, including across placements on Amazon.com. Shoppers can keep up with you via your “Follow” button and can choose how often they’d like to receive notifications about your activity. Read more

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