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Associates Program Linking Requirements

This Associates Program Linking Requirements page is part of the Operating Agreement that governs your participation in the Amazon Services LLC Associates Program. This page describes general terms applicable to all types of links (including widgets) you may place on your site to send traffic to the Amazon Site. It also includes special terms applicable to certain link types that we may make available to you through the Program. From time to time, we may modify the linking requirements described on this page, or the types of widgets and other links that we make available to you, in accordance with the Operating Agreement. All capitalized terms used below that are not defined on this page have the meanings given to them in the Operating Agreement.

General Requirements Applicable to All Links.

Links may be created by you or made available to you by us. If we inform you that your site does not qualify to use certain types of links, you must cease displaying those types of links on your site. You are solely responsible for the content, style, and placement of each link that you place on your site and for ensuring that Special Links (whether created by you or made available to you by us) include the appropriate formatting necessary for us to properly track referrals of customers from your site. For example, you must include your Associates ID or “tag” (appearing as XXXXX-20, or such other format as we may designate) as a parameter in the URL of each link you place on your site to the Amazon Site. In addition, you must not use a link shortening service in a manner that makes it unclear that you are linking to an Amazon Site. Upon your request but subject to our approval, we may issue you additional “sub-tag” Associate IDs that permit you to monitor and optimize the performance of your Special Links by including different sub-tags in the URLs of different Special Links. Under no circumstances may you associate any sub-tag with a specific end user of your site (e.g., you may not dynamically assign sub-tags to users as they arrive on your site for purposes of monitoring such users’ behavior).

You may add or delete Products (and related links) from your site at any time without our approval. However, you may not use links to link to the Amazon Site from references to products on your site that are not “Products” as defined in the Operating Agreement. You must remove from your site any links and related references to limited time promotions on or before the expiration date of that promotion. For example, if you include links to Products in the apparel category of the Amazon Site and mention that there is 15% off select products in Amazon’s apparel category, you must immediately remove the mention of the 15% discount from your site on or before the expiration date of that promotion.

You must not make inaccurate, overbroad, deceptive or otherwise misleading claims about any Product, the Amazon Site, or any of our policies, promotions or prices. For example, if you include on your site a link to a 20 GB MP3 player sold on the Amazon Site, you may not state that the MP3 player has 30 GB of memory.

Product prices and availability may vary from time to time. Because prices for and availability of Products that you have listed on your site may change, your site may only show prices and availability if: (a) we serve the link in which that price and availability data are displayed; or (b) you obtain Product pricing and availability data via the Product Advertising API and you comply with the requirements set forth in the License Agreement that are applicable to that data. In addition, if you choose to display prices for any Product on your site in any “comparison” format (including through the use of any price-comparison tool or engine) together with prices for the same or similar products offered through any web site or other means other than the Amazon Site, you must display both the lowest “new” price and, if we provide it to you, the lowest “used” price at which the Product is available on the Amazon Site. You may not otherwise include price information on your site.

Some types of links that we may make available to you may contain a link to an informational page on an Amazon site that is not formatted as a Special Link (e.g., links to privacy policy information at the bottom of banners may not be formatted as Special Links).

Requirements Applicable to Specific Link Types We Make Available to You.


(1) Links that Dynamically Generate Products: Certain types of links that we may make available to you dynamically generate particular Products to display based on a contextual analysis of the page on which they appear. If you implement mechanisms that prevent us from crawling or otherwise monitoring your site, you agree that these types of links may not function properly and you will be solely responsible for any such malfunction.

(2) aStore by Amazon Link: You may include on your site special Product detail and browse pages that are generated through your use of the “aStore by Amazon” tool and that are hosted by us. You may not use an aStore by Amazon as a stand-alone website or direct users to an aStore by Amazon by means other than a graphical or hypertext link on your site or by embedding the aStore by Amazon Link within your site.

(3) MP3 Clips Widget Link: You may place links on your site that allow you to display or publicly perform certain streaming music Content that is hosted by us. This streaming music Content may only be displayed or publicly performed via the MP3 Clips Widget Link and then only in accordance with this Operating Agreement. The streaming music Content may not be otherwise copied, distributed, performed, or sold in any manner or for any purpose whatsoever.