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Early Bird's Guide to Black Friday and Cyber Monday for Associates
During Black Friday weekend you might earn as much or more than what you earn the rest of the year. Kick off a successful holiday season by working hard now and get rewarded for a successful Black Friday weekend later.
Launch a Landing Page
A landing page creates a simple one-stop shopping experience by providing a primary URL to direct your Black Friday traffic to. Launch this as early as possible and post new deals and hot promotions as you discover them. Send links to your landing page throughout your blog to drum up more referral traffic. For more ideas on building a landing page, check out some of our tips for building out a hub page.
Post Content to Build Anticipation with Your Audience
In-depth pieces of content should be part of your Black Friday weekend plan. Long-form product reviews, case studies and features about products you know provides your readers with valuable, informative content to make confident shopping decisions and establishes you as a trusted resource. Post your features in the days leading up to Black Friday and Cyber Monday to build up audience anticipation.
Engage Live on Black Friday and Cyber Monday
Plan to engage with your audience in real time on Black Friday weekend. Don’t forget that Cyber Monday is a good time to promote tech deals. The time you spend researching, creating and scheduling content now will free you up to blog and feature hot deals and promotions to your readers as they go live.
Make Your Site Mobile Friendly
Every year, more and more holiday purchases are made on mobile. A quick check to make sure your site is mobile-friendly, with images, links, videos, and easy mobile navigation is key.
Taking care of these tasks now will pay off later, as your audience will still have lots of shopping left to do after Black Friday weekend!
Taking care of these tasks now will pay off later, as your audience will still have lots of shopping left to do after Black Friday weekend!