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Amazon Prime Day FAQ

  1. What is Prime Day?
    Started in 2015, Prime Day is our annual deals event just for Prime members. We want Prime Day to be one of the world’s best days to shop, with awesome prices on everything your readers are into. We’re bringing hundreds of thousands of deals, new deals starting every five minutes, and special offers across everything included with Prime—from music and video to reading and voice shopping. To get a sense of the earnings opportunity for Prime Day 2020, review the results from Prime Day 2019 through this press release.
  2. How do I maximize earnings?
    In addition to earning commission on regular product sales you drive on, promote Lead-Up deals from select services such as Amazon Music Unlimited, Prime Video, Kindle Unlimited and Audible, and you will also earn fixed commission income (or bounties) for every qualifying free trial and/or membership signup. Remind your readers that they must be Prime members to take advantage of Prime Day deals. You will earn bounty for every qualifying Prime Free Trial signup you drive via and Remember to add your associate tracking ID to all links so you don’t miss out on earnings. 
  3. Where do I go to retrieve details on Lead-Up and Prime Day deals?
    Due to the short duration of Prime Day, and the Lead-Up period before the event, your best sources for staying up-to-date on deals is the,, and the Idea Hub on Associates Central. Expect to receive an Associates Newsletter with details and tips for Prime Day. Teach your readers tips and tricks to maximize their Prime Day, so they get the best deals while you optimize earnings.
  4. Where can I go to retrieve Prime Day banner links?
    Banner links will be available as usual through the banner hub on Associates Central.
  5. Where do I go to learn about NEW bounties I can promote for Prime Day?
    Due to the short duration of Prime Day, and the Lead-Up period before the event, your best sources for learning about new and relevant bounties will be on the Bounty Program page. Of course, you will still continue earning on every day bounties available in the Promotions tab on Associate Central (also on Table 2 of the Commission Statement).
  6. If I can only promote one bounty for Prime Day, what should it be?
    Since only Prime members can take advantage of Prime Day deals, the core bounty to promote is the Prime membership signup. Of course, you will continue earning for any qualifying free trial signups you drive to the existing Try Amazon Prime for Free bounty page. Just remember to add your associate tracking ID to all links so you don’t miss out on earnings.
  7. Is there a live person I can talk to about Prime Day from an associates’ perspective?
    You can contact Amazon Associates Customer Service for assistance.
  8. Will I get earnings for sales made via Voice Shopping on Alexa devices?
    No, we do not have the capability to track voice shopping sales transactions back to our associates. You will earn commission for sales of Alexa-powered devices like Echo and Dot. You will also earn bounties for promoting Prime Membership Free Trials and Prime Membership purchases. In order for your readers to Voice Shop, they will need to be Prime Members and have access to Alexa-powered devices. Learn more about Voice Shopping here.
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