oneTag receives the following:
- Full IP address, which is used for fraud detection and traffic quality. For all other internal uses related to oneTag functions, such as OneLink, the IP address is truncated.
- Pseudonymized identifiers such as Cookie IDs and Mobile Advertising Identifiers. These identifiers are used by Amazon Associate systems for a variety of purposes including to recognize a user pseudonymously: (1) for fraud detection and traffic quality, and (2) to provide oneTag’s services, including OneLink.