We have merged the PA API signup
with Associates registration and simplified the steps to create and manage
credentials to access the PA API, all within Associates Central!
Existing PA API users can
continue to manage their credentials using the AWS console or choose to migrate
to the new registration pipeline. Once you choose to migrate away from an AWS
account, you need to update your Access Key and Secret Key with new set of
credentials created as part of the migration.
A new set of credentials
are always linked to the primary account holder of the Associates account and
the primary account holder has complete control of the credentials. Secondary
account holders can view the list of linked credentials but cannot modify them.
The automatic increase in
request rate to PA API, based on the performance of the Associate account i.e. sales
generated in the last 30 days, is linked to the primary account holder. Hence,
please ensure that you use the credentials that are listed under your Associates
- What’s new in the registration
PA API registration
pipeline has been combined into Associates Central and we have simplified the
approach to create and manage credentials. Now secondary account holders have
visibility into which credentials are in use for the Associates account, though
they do not have control over the credentials.
- My PA API access is linked
to an AWS account. How can I move to the new registration pipeline?
You can migrate your PA API Access Keys from an AWS account
by clicking the ‘Migrate’ option under the Product Advertising API tab within
- What are the implications of
migrating PA API Access Keys into a new registration pipeline?
Once you request to
migrate, your AWS account shall be unsubscribed for PA API access. That means your
existing Access Key pair will no longer be valid to access PA API. You will
receive a new set of Access Key pairs created using the new registration
pipeline. Please ensure that you update all of your integrations with the new
set of Access Key pairs.
- Can I use the same set of Access
Key pairs across all of my Associates accounts?
As long as you are the
primary account holder of all your Associates accounts, Access Key pairs can be
used for Associates accounts in the same regions. Amazon Associates programs
are currently grouped into the following three regions:
- Americas/Europe – United States, Canada, Mexico, Brazil, United
Kingdom, Germany, France, Italy, Spain and India
- What are the implications if
the primary account holder of the Associates account changes?
The allowable PA API access
rate i.e. TPS (transaction per second), is linked to Access Key credentials and
Associates account sales performance. If the websites operated by the associate
are updated with Access Key credentials of a new primary account holder there
is no impact. If they are not, website performance will be attributed to the
old primary account holder and the website might experience throttling due to
the mismatch in the assignment of PA API access rate.
- Where can I find my Access
You can locate the list of Access Keys related to your
Amazon Associates account within Associates Central under the Product
Advertising API tab.
In case you have not migrated your Access Keys from your AWS
account, you need to go through the AWS console by clicking the ”Manage
Credentials” option under the Product Advertising API tab within Associates
If you are not a registered Associate, you can find your
Access Keys on the AWS site directly using the following steps:
- Sign in to AWS at: http://aws.amazon.com.
to "My Account/Console" in the top right corner.
“Access Credentials” you'll see your Access Keys and a "Show" link
that will reveal your Secret Access Key.