This guide provides instructions to integrate Amazon CPM Ads onto your website.
A site list
is a set of websites that you own or operate and on which you plan to
show ads from Amazon CPM Ads. We will only serve ads on sites that are
included in your site list. You only need to create one site list per
TIP: You do not need to enter http:// or www at the beginning of your website.
After you create a site list, you will create your Amazon CPM Ads ad code.
The ad code will be placed on your web site (or in your ad server).
Each ad code you create corresponds to an 'Ad Unit' in the Amazon CPM Ads Home Page reports.
1. Name: The name you choose will be used in the Amazon CPM Ads Home Page reports. We suggest that you use a name that helps you identify the location of the ad code on your site. E.g., 'mysite topright.' Names can only contain ASCII characters. We recommend using a name with characters Aa to Zz and numbers 0 to 9.
2. Ad size: Select a size that corresponds to the ad size on your webpage. Choose from 300x250, 728x90, 160x600, and 300x600.
3. Target CPM: Specify your target CPM. The average monthly CPM you receive from Amazon CPM Ads will meet or exceed the target CPM you set. We recommend that you use your existing display ad network’s average CPM for that ad slot as your target CPM.
To determine the average CPM by ad slot, run a report from your ad network.
Some ad networks report on RPM (revenue per thousand page views). RPM
is the cumulative earnings for all ad units on the page from that ad
network. If you have more than one ad unit on a page from the same ad
network, you should divide your RPM value by the number of ad units to
arrive at your eCPM. Check your ad network’s glossary to make sure you
are using the right RPM definition.
4. Passback ad code: Provide your passback ad code. In some instances, we may not have a relevant ad for your user or the ad we would have shown doesn’t meet your target CPM. In these cases, we recommend that you passback the ad request to an existing ad network or to an Associate banner via the passback ad code.
your existing ad code on your web page with the CPM Ads ad code. Repeat
this process to create up to three ad units per page.
TIP: Copy the ad code exactly. In many instances, Amazon CPM ads will not load properly on your web site if you edit the ad code. In addition, editing any other part of the Amazon CPM Ads ad code is a violation of the Associates Program Operating Agreement. You will not be paid for impressions that result from a modified ad code.
If you use an ad server such as DoubleClick for Publishers (DFP), create an Amazon CPM Ads campaign and traffic the Amazon CPM Ads ad code as the creative. We recommend the following campaign settings:
You can use the “debug” mode to test the Amazon CPM Ads implementation.
1. Test the Amazon CPM Ads ad code. Append ?amzn_debug_mode=2 to your website URL when loading it into your browser. E.g., http://www.amazon.com/?amzn_debug_mode=2. If you use an ad server, create a dedicated test page to verify that the ad code is working.
Your web page will load with an Amazon ad. Ad impressions viewed in debug mode do not count towards paid impressions.
Don't see an Amazon ad?
2. Test the passback. Append ?amzn_debug_mode=pb to the end of your page URL. E.g., http://www.amazon.com/?amzn_debug_mode=pb.
Your web page will load with a passback ad. If your passback doesn't load, then re-copy your passback ad code into the Amazon CPM Ads ad code. Go to the Amazon CPM Ads Home Page and click on the ad unit name in the Ad Unit Details table to edit the Amazon CPM Ads ad code with the new passback ad code.
That's it. To see how our ads are performing on your site, go to the reporting dashboard on the Amazon CPM Ads Home Page.
To view or edit the site list or ad code in the future, go to the Amazon CPM Ads Home Page.
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