Prime Day is always a wild and crazy event of deals coming and going, so make things easy on your audience by setting up a Prime Day hub ahead of time. Not only will this make it simple for them to know where and when to access deals, it'll also position you as a trusted Prime Day expert in their minds.
Start by setting up a page or post with an easy-to-remember URL (something like mywebsite.com/primeday2019). Instead of creating lots of different posts and pages related to Prime Day, just keep updating that page so that your audience will always know where to access it. (Or, if you do end up making multiple Prime Day posts, make sure they're all linked to from your hub page.) Now, when you post Prime Day reminders and updates on your blog or other social channels, you'll want to drive all that traffic to your Prime Day hub.
On the page itself, make sure you include information about what Prime Day is (for any of your audience who are unfamiliar), when it is, and some info about why Prime Day is relevant to your audience in particular and what kinds of deals they can expect to see.
To give you some ideas, check out these examples of previous Prime Day pages that other associates have set up:
- The Spruce
- The Verge
Also, make sure that your Prime Day page maxes out on your chances link to Amazon, including native ads, featured ads and bounties. Because Prime Day is already such a huge shopping event, a big part of your strategy can just be driving general traffic to Amazon.
Remember that once users have followed one of your links to Amazon, you earn for any qualifying purchases they make in the next 24 hours. That's great for Prime Day, when users are likely going to be making a lot of purchases anyway. You'll be surprised how much you may end up earning just through traffic alone without even having to recommend any specific products or deals!
Once your Prime Day hub page is ready, it should have everything your audience need to get ready for Prime Day. Unless, that is, they're missing one very important thing...a Prime membership! This brings us to another great Prime Day prep strategy…