The time to start planning for Prime Day
is now! Although July 15-16 may seem like it's far away, you'll want to get a jump on your planning if you want to maximize your earnings during that 48 hours.
Not to mention that building anticipation with your audience is a great tactic for improving your Prime Day performance. To help build the excitement and get the word out, plan a Prime Day preview post that introduces your audience to what Prime Day is and offers a preview of some of the deals (or at least types of deals) that you plan to feature. To find those deals, check out the Prime Day
page on Amazon, which includes plenty of lead-up deals that you can take advantage of before the big day. Take a look at our other article here
about building Prime Day buzz.
Prime Day offers run for a limited time only on the day-of, so you'll also want to make sure that your Prime Day preview post contains all the specifics for when and where users will be able to access deals. And then just keep reminding them! Send out social media blasts with Prime Day reminders or schedule a few shorter preview posts leading up to Prime Day to build ever more anticipation.
Now is also the time to start planning, creating, and scheduling your content. If you try to create everything and post it while Prime Day is happening, you won't be able to take advantage of all the deals and you'll probably go crazy in the process. Choose the deals you'd like to feature, build quality content around those deals, and schedule all your content in advance so that when Prime Day hits you'll be ready to roll.