Up to 100 Tracking IDs
are available to every participant of the Amazon Associates program, free of charge. While the cost of advertising is always allocated to a single, fixed-partner ID, you can use multiple Tracking IDs to document the performance of different sites, or to see which products are accessed via which website. If you deal with several topics, or more precisely, several different categories on a web page, the use of different Tracking IDs makes sense.
By doing this, you see products which were obtained through the Affiliate Link, but which are not the advertised product themselves. Depending on the frequency of these purchases or the relevance of the products to your website’s content, you can then decide if it makes sense to advertise the product on your site.
Different Tracking IDs on the same affiliate website can help you to optimize your campaigns, because you can see precisely which products were ordered via a specific Tracking ID, or how many clicks were made via the Affiliate Link. By clicking on your email address in the upper section of the Amazon Associates page and following ‘Manage your Tracking IDs’, you can create a new Tracking ID with just a few clicks, or manage your existing Tracking IDs. If you then create a new Affiliate Link – made easy by using SiteStripe
– you can choose your new Tracking ID directly.
The creation of several Tracking IDs not only helps evaluate your Reports, but also gives you the opportunity to look at the performance of several websites, differentiating them in order to separate out valid data. You can also discover new products of potential interest for your website by evaluating the Tracking IDs, to give you an accurate insight into which products are of interest to your readers.
Available Reports can be grouped according to the Tracking ID itself, as well as by the product’s category. This, in turn, can help you find more interesting products for your readers in the same or a new category, which you can then advertise on your website.
With one click on the category, or one of your Tracking IDs in use, you will see exactly which products have been ordered. If you move the mouse pointer over the corresponding product, you can create a link directly and integrate it into your website, as you see fit.