You will set up your livestream using the
Amazon Live Creator app, which is available only for iOS devices. You can stream at any time, either directly from your phone’s camera or using an external camera and broadcasting software from your desktop computer. Read more about broadcasting
here.
In the app, you’ll customize your livestream by adding a title, selecting a time for going live, and choosing what products you want to showcase in a shoppable product carousel that’s visible to viewers of your stream. In addition to seeing the products you are showcasing, shoppers can chat with you during your livestream, redeem any promo codes you have included with your livestreams, and follow you on Amazon to get notified when you go live in the future,
Starting with your first livestream, your Amazon followers are eligible to receive notifications when you go live. This includes existing Amazon followers you’ve created, and followers from your livestreams. Your livestreams will also automatically appear on your Influencer storefront. We recommend sharing links to your influencer storefront with your audience outside of Amazon so they can watch the livestream. In addition to your influencer storefront, your livestream is also eligible to appear in category rows on
Amazon.com/live.
As you complete certain livestreaming milestones, you are eligible to level up and unlock more Amazon Live benefits - including more placements, like the
Amazon.com home page. You can become eligible to level up by streaming longer and driving sales. Learn more about the Amazon Live levels
here.