Integrating Responsive Widgets
If you have a responsive website , you should integrate responsive widgets instead of fixed size widgets. The responsive widget code automatically adapts the widget size to your page layout. The served widget size matches the size of the parent container.
For example, if the parent container has height and width of 600 pixels by 728 pixels, we will serve responsive widget of size 600x728. Currently, only Amazon search widget offers responsive support.
Amazon Search Widget
Amazon search widget lets you include Amazon search functionality on your website. You can choose to either let visitors view Amazon search results on your webpage or redirect visitors to Amazon search results page. The new Amazon Search Widget is responsive and hence single integration of widget works optimally on desktop, smartphone and tablet devices. Here are other key benefits of the new search widget:
  • Touch friendly design: Improves user experience on mobile and tablets in addition to helping you earn more by increasing CTR on mobile devices
  • New look and feel: New visually appealing design with Amazon Prime information
  • Simpler Integration: Use one auto-mode JavaScript for widget of all sizes
  • Compact Design: Promote 10 Amazon products in a 320x250 size ad unit
  • Relevant Results: Promote contextually relevant products by configuring default search category and query
If you are using older version of search widget, we recommend moving to new search widget to take advantage of new responsive and touch friendly design.