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Why do I have to identify myself as an Associate? How should I do this on social media?

Any time you share an affiliate link, it’s important to disclose that to your audience. They will trust you more if you are transparent about where you are directing them. The Operating Agreement requires that the following statement clearly appears on your Site: “As an Amazon Associate I earn from qualifying purchases.” This statement should be placed on your main page that includes links that refer your visitors to Amazon. For social media user-generated content, it must be associated with your account. This can be on an “about” or “info” section. For individual social media postings this full statement is not required.

You must also comply with all applicable laws and regulations, including by providing all necessary disclosures. The Federal Trade Commission (FTC) requires that material connections between advertisers and endorsers are disclosed to customers. The FTC doesn’t currently mandate specific wording, but has said that starting a tweet with “Ad:” or “#ad” would likely be effective. Associates should also consider the relevant social media platform’s guidelines. For example, Associates may use Facebook’s Branded Content tool.
To read more about FTC Endorsement Guides, visit https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#affiliate.
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