Mobile commerce is growing with consumers using smartphones and tablets more frequently to browse the web and make purchases. To help ensure our banners appear correctly regardless of the device used, we have introduced Responsive Banners. Our current, static banners are a fixed size on all devices, however Responsive Banners will display the appropriate size whether your visitor came from a desktop or mobile device. We are able to serve either a 320x50 or a 728x90 sized banner, depending on the banner slot size and the device viewing the banner.
We are currently running a public beta to monitor, test and gather feedback on the performance of Responsive Banners. If you have any feedback, please contact us.
We encourage you to use the Responsive banner for all instances of your website. Whether you have a desktop only or m-enabled website, “Responsive Banners” will work with either.
Responsive Banners are available only as JavaScript versus iframe. Click the "Highlight HTML" button and then copy the selected HTML. Paste this snippet in your web page’s HTML section where you want the banner to appear. If you use a content editor tool, switch to the "HTML" view before pasting the ad code.
We recognize the device type, browser variant, screen width and available slot size for the ad unit to determine the appropriate banner size, 320x50 or 768x90 to show your visitors.
A JavaScript banner can determine the optimal ad size for the device and serve up the appropriate version to be shown in a specific ad slot. An iframe banner on the other hand is constrained by its original size and cannot render ads in varying sizes.
You are welcome to use either of the two formats (iframe or JavaScript), however, Responsive banners are only available in the JavaScript format.
There is no difference in the banner load or render time performance.
Yes. Existing banners will continue to work.
Absolutely. If you have installed WordPress as a software package on your own domain name, then you can use either of JavaScript or iframe banners.
Blogs hosted on wordpress.com are not allowed to embed JavaScript or iframe code. This is a security restriction from wordpress.com but there are plug-ins to allow for usage.
The JavaScript banners are already pre-formatted for being inline. Content can flow around these banners. The ad html is nested within a set of div tags that also specifies their alignment – the default is "left". You can modify this alignment to "center" or "right" to suit your needs.
We are continuing to add new campaigns that include Responsive Banners.
We are currently testing our most popular sizes first and will add new formats in the near future.
If you have any feedback, please contact us.
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