Why do I have to identify myself as an Associate?
Why do I have to identify myself
as an Associate? How should I do this on
you share an affiliate link, it’s important to disclose that to your audience.
They will trust you more if you are transparent about where you are directing
them. The Operating Agreement requires that the following statement clearly
appears on your Site: “As an Amazon
Associate I earn from qualifying purchases.”
This statement should be placed on your main page that includes links that
refer your visitors to Amazon. For social
media user-generated content, it must be associated with your account. This can
be on an “about” or “info” section. For individual social media postings this
full statement is not required.
also comply with all applicable laws and regulations, including by providing
all necessary disclosures. The Federal Trade Commission (FTC) requires that
material connections between advertisers and endorsers are disclosed to
customers. The FTC doesn’t currently mandate specific wording, but has said
that starting a tweet with “Ad:” or “#ad” would likely be effective.
Associates should also consider the
relevant social media platform’s guidelines. For example, Associates may use
Facebook’s Branded Content tool.
more about FTC Endorsement Guides, visit https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#affiliate.