The Amazon Associates Program retired the aStore product on October 27, 2017 and aStore pages no longer earn referral fees. Please find
additional detail, as well as key dates and alternatives available to you.
The Amazon Associates Program cares about your
success. We have offered a few alternative solutions which you can find below. Also, please refer to our help content in Associate Central
for additional support.
aStore Feature Retirement Timeline:
Which aStore Feature is Being Retired?
When is it Happening?
new aStores from existing
aStore ‘Invalid Product
Complete retirement of
Access to the aStore
Product page from Associate
All aStore pages
redirect (or displays a link) to amazon.com
Retirement Questions and Answers:
Why did Amazon retire aStore?
- aStore usage was very low among the associates
community. Only 25% of active aStore pages actually led to Amazon.com product
- The aStore product was not being
utilized by new and experienced associates alike. New aStore creation has been
stagnant the last three years, and less than half of existing aStores have been
updated since 2014. Associates realize putting up sites that do little more
than reorganize items from Amazon.com, does not attract or retain
- It is proven that you earn the
most with highly engaging and interactive content on your pages. aStore enabled
only a curated listing of Amazon products which typically meant aStore sales
had very little contribution to the overall sales generated by associate
- There was no meaningful way to weave
content around the lists created using
- aStore did not shown
monetization gain for associates. The initial click took your visitors to a
product page within the aStore and did not set the session cookie. This meant your visitor could land on the aStore to visit and browse but not get
attribution to generate fees.
pages were not search engine friendly. They were treated like ad widgets by
search engines therefore did not help the site to gain
- aStore pages were not
responsive and did not render well on various mobile
What does the aStore retirement mean?
Since aStore was
retired, the aStore pages are no longer accessible and the links to these
pages will redirect to amazon.com. If the aStore page was embedded in a page,
the amazon.com link is shown in place of the
Do I lose all the traffic that was previously
directed to the aStore pages?
No. The aStore links now redirect to Amazon.com. If you decided to migrate your aStore
traffic to another product centric page, you will need to replace the existing
links with links to the respective new pages, if you haven't already done so.
I am an Associate and part of the Amazon Influencer Program. Does the retirement of the aStore feature affect my influencer page on Amazon?
No, your influencer landing page is not be impacted by the retirement of the aStore feature.
there any alternatives that I could use to display a curated list of
Links – Link to specific products on amazon.com and display
information about that product. You can build customized text links, text and
image links, and image only links to Amazon products. Text + Image product
links are a great option for displaying a curated list of products. They can be
ingested into a page with a modest development effort. These pages would need
to be hosted by you.
- Site Stripe - The quickest and easiest way to
link to any page on Amazon is to use your Associates SiteStripe. The SiteStripe
toolbar will appear at the top of every page you visit on Amazon if you are
logged in to Amazon using your same Amazon account as you use for Associates.
To build a link to a page with the SiteStripe, simply go to the page you want
on Amazon and click the 'Get Link: Text' button on the SiteStripe. It's that
- Native Shopping Ads - Custom ad type of Native Shopping Ads can be used to easily create a custom
curated list of handpicked products without much programming effort. The ad
unit is managed through configuration on Associates Central. You can easily
ingest the ad unit into their product centric pages with relevant
content. More than one unit can be ingested on a page as well, if
required. Native Shopping Ads are mobile friendly and render seamlessly across devices and screen
sizes. Unlike aStore pages, which are hosted by Amazon, the pages that have Native Shopping Ads
integrated will be hosted by you, and you will have complete control of
optimizing the pages for search engine friendliness.
- Wordpress Plugin – The Wordpress Plugin for
Amazon can quickly add Amazon product links to your WordPress posts and pages.
The product links can be simple text links, thumbnail images, full-size images,
complex templates or full-blown Amazon flash
If you have any
further questions, please contact Amazon Associates Customer