It’s a good idea to start checking in on your own site’s status. You want to ensure everything is up and running smoothly, and if not, troubleshoot any major issues. Web services can be finicky, and if pages are failing to load, ads are failing to display, links are suddenly broken, etc., it can have a big impact on your earnings.
Beyond issues, you should be looking for opportunities. Maybe a recent post is unexpectedly taking off — give it a quick review to be sure you’ve taken advantage of all natural linking opportunities. Maybe you got a mention elsewhere on the web and it’s driving lots of traffic to your homepage — time to re-confirm your ad choices and placements. Before you dive in and get lost in a big project, just pause to take notes for revisiting later. You’ll want to run through your whole checklist first, then make your plan of attack. We’ve created another checklist-style guide for monitoring daily website metrics that would be perfect for this step in the process — check it out here.