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Overall ad performance is dependent on getting your ads seen by your audience. When an ad starts to be rendered, it is not necessarily automatically viewable; an ad is considered to be viewable only when it comes into the viewport and can potentially be seen by the page visitor. Checking the viewability of your current ads in the Native Shopping Ads Reports on Associates Central allows you to monitor this useful metric.
There are many advantages to having good ad viewability, but the core benefit is that it generally correlates with your earnings. The higher the viewability, the higher the earnings. Here’s all you need to know about viewability.
How is viewability calculated? The calculation for viewability is the number of times an ad is viewed, divided by the number of times the ad is visible. Wherein a viewable impression, as defined by the Interactive Advertising Bureau (IAB), is an impression that is at least 50 percent visible for at least one second.
How to improve viewability? There are a few tips to improve the viewability of Native Shopping Ads on your site, including adjusting the placement and type of ads you use.
1. Multiple placements. For example, if an associate produces a buying guide for chainsaws and other outdoor tools, they can use Custom, Search, and Recommendation variants of Native Shopping Ads to strategically place ad units at multiple points in their post—say, next to each tool they review. This increases the viewability, especially in particularly long content posts, because it ensures more Native Shopping Ads are coming into the viewport.
There are many advantages to having good ad viewability, but the core benefit is that it generally correlates with your earnings. The higher the viewability, the higher the earnings. Here’s all you need to know about viewability.
How is viewability calculated? The calculation for viewability is the number of times an ad is viewed, divided by the number of times the ad is visible. Wherein a viewable impression, as defined by the Interactive Advertising Bureau (IAB), is an impression that is at least 50 percent visible for at least one second.
How to improve viewability? There are a few tips to improve the viewability of Native Shopping Ads on your site, including adjusting the placement and type of ads you use.
1. Multiple placements. For example, if an associate produces a buying guide for chainsaws and other outdoor tools, they can use Custom, Search, and Recommendation variants of Native Shopping Ads to strategically place ad units at multiple points in their post—say, next to each tool they review. This increases the viewability, especially in particularly long content posts, because it ensures more Native Shopping Ads are coming into the viewport.
In a post where Native Shopping Ads were placed at 17 different locations, these multiple placements improved the average viewability by 18%, quadrupling the viewable revenue per thousand impressions (RPM).
Another associate who produces parenting content and uses end-of-content placement for their pages has a viewable RPM of $16 with 31% viewability.
Another associate who produces parenting content and uses end-of-content placement for their pages has a viewable RPM of $16 with 31% viewability.
Placing ad units at the end of relevant content is impactful. Visitors who reach end-of-content demonstrate higher intent and greater likelihood of engaging with the ad.
2. Placement after initial section. Another way to improve viewability for product-centric sites is by placing ads just after the initial introduction of the product, as seen below. This kind of ad placement makes it easy for readers to shop your recommended products. The top slot has an RPM of more than $10 with a viewability of more than 80% while the bottom slot has an RPM of $.80 with a viewability of 20%.
2. Placement after initial section. Another way to improve viewability for product-centric sites is by placing ads just after the initial introduction of the product, as seen below. This kind of ad placement makes it easy for readers to shop your recommended products. The top slot has an RPM of more than $10 with a viewability of more than 80% while the bottom slot has an RPM of $.80 with a viewability of 20%.
If you are currently using Native Shopping Ads, be sure to regularly check your viewability as seen here.
Here’s how to get started with Native Shopping Ads.
Here’s how to get started with Native Shopping Ads.