If you're an Associate with a decent-sized following on social media and you're not already in the Influencer program, you're missing out on opportunities to earn commissions through social. The Amazon Influencer Program is an easy way to generate new earnings from an audience you've already built.
If you don't already have an established following on social media, the Influencer program is probably not right for you. But you can still
share affiliate links on all your social channels, and you can always apply for the Influencer Program later if your follower count grows.