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Local Associates Scenarios

How Businesses Can Use Local Associates & Help Customers

The Local Associates program gives businesses a way to monetize their expertise by recommending products to customers from a page on Amazon and earning when their customer makes a purchase. Businesses don’t need to sell products in order to have a page, and can recommend any product sold on Amazon. Below, we highlight a few situations where the Local Associates program helps both the business and customer, and the business is able to share their page with them.

Laura’s cooking school doesn’t sell any products, but customers often ask for product recommendations

Laura owns a cooking school that offers a variety of cooking classes, but doesn’t have any shelf space to carry or sell products. She often gets asked about utensils, cookware, books, serving pieces and other products used during classes. Instead of writing down recommendations on a piece of paper or telling people at her classes verbally, Laura now directs people to her Local Associates page on Amazon.com where she includes products from her classes. She now mentions her page during class, and passes out marketing cards when people leave so they can visit Laura’s page at a later time. Laura no longer has to turn customers away to find a product somewhere else, and customers can find what they need from a business they trust.

Click here to learn more about printing and using your marketing cards.

Mike’s bike repair shop has limited inventory, but the focus is on service visits

Mike owns a bike repair shop and offers a small selection of biking products and accessories, but the focus of his business is on bike repairs. When a customer brings in a bike for repairs, they will often check out the products he’s able to stock – but due to space constraints – his selection isn’t very extensive. With Local Associates, Mike is now able to curate and recommend a larger selection of products to his customers via his page on Amazon, and no longer needs to stock all of those products in his shop. Mike simply sends a link to his customers via e-mail or text at the same time he tells them when their bike will be ready for pick-up. This way, Mike’s customers can browse the products he recommends in advance, and have their purchases shipped to their home by the time their bike is ready.

Click here to learn more about sharing your page through e-mail or text via the Amazon App.

Julie's mobile cleaning service has no inventory, and customers book their appointments online

Julie owns a mobile cleaning service that allows customers to book their appointments online through her website. Julie’s cleaning team doesn’t supply their own cleaning products, since each customer’s need is different. Instead, Julie provides her customers with recommendations on variety of cleaning products via her Local Associates page on Amazon. After customers book an appointment, they receive an e-mail with details about the appointment. Julie places the URL to her Amazon page in the e-mail so customers can easily shop her recommendations and purchase the necessary cleaning products in time for the appointment. Customers can also find the URL on her social media accounts or website.

Click here to learn more about sharing your page URL in marketing materials, your website, or social media.

Courtney’s hair salon has inventory, but makes product recommendations during appointments or visits

Courtney has a hair salon that carries a variety of hair and styling products, tools and accessories, but the unique needs of her customers don’t always match the inventory she carries. For example, during one appointment, Courtney noticed that her customer had sun damaged hair. She knew right away what product would work best for their hair, but Courtney didn’t carry it in her salon. Now with the Local Associates program, for those times when a customer needs a product that she doesn’t carry, Courtney directs her customers to her page on Amazon, which she uses as an extension of her product selection in the salon. On her page, she recommends a larger selection of products, such as products for sun damaged hair. Courtney sends the link to her page via text or e-mail to her customers, and they can shop from her recommendations while sitting in the salon.

Click here to learn more about sharing your page through e-mail or text via the Amazon App.

Zach’s flower shop has inventory, but uses his page as an extension of his inventory

Zach owns a flower shop where he sells vases and5. Zach’s flower shop has inventory, but uses his page as an extension of his inventory other decorative accessories, in addition to fresh cut flowers and arrangements. Zach’s not able to stock every color, style or size of vase that he sells in his shop. When customers come to his shop, if they don’t see what they like they’ll just leave with only the flowers or arrangement they bought. Zach is able to recommend additional colors, styles, and sizes of vases on his Local Associates page so if a customer doesn’t find what they are looking for, he can refer them to his page. Zach keeps a stack of marketing cards next to the register or near the exit so a customer can grab one if they don’t find what they need.

Click here to learn more about printing and using your marketing cards.

Samantha's sporting goods store has inventory, but makes product recommendations based on a customer’s purchase

Samantha owns a sporting goods store and stocks a variety of sporting goods, accessories, and clothing. She will often ask customers if they have all the gear needed for different sports when they make a purchase. For example, one customer was buying a pair of skis for an upcoming trip to Denver, and she asked if they were prepared with a helmet and goggles. The customer wasn’t prepared, but then was worried they wouldn’t have room in their luggage for it. Samantha pointed to the receipt, where she includes the page URL for her Local Associates page. She tells the customer they can find helmets, goggles and other ski gear on her page and can have it shipped directly to their home or hotel in Denver.

Click here to learn more about sharing your page URL in marketing materials, your website, or social media.
If you have any questions on how to share your page with customers, you can click here to watch a video or click here to contact us at any time. Aren't in the program and want to join? Click here to register!
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