Idea Hub Just Launched: Clinique on Amazon! Share the collection
English - EN
Learn more ›
United States

Resource Center

Beginner Blogging: Important Jargon

When you start your own website or blog, you encounter many new and confusing technical terms. We’ve explained some of the most important here, so you understand the basics of CMS, hosting and technology better.
  • Article: an ‘article’, or ‘post’, is a coherent text which appears mostly on a single page of a website. In blogs, articles are also provided with a date, to arrange them chronologically.
  • Blog: a ‘blog’ is a collection of articles listed in chronological order. The most recent are listed first. In addition, readers can leave comments.
  • CMS: a ‘Content Management System’ allows you to easily create and modify content. Layout is often a template that is separated from content, so making changes is quicker and easier.
  • CSS: using the ‘Cascading Style Sheets’ you can customise the layout of pages in your CMS, and adapt this to your own needs, without having to touch the actual code of the website.
  • Domain: a combination of letters, numbers, hyphens, and underscores, via which a site can be accessed in a browser eg, www.amazon.com.
  • Footer: at the bottom of a website is usually a ‘footer’ area. Traditionally, this is where legal information, credits and other business-related links are displayed.
  • FTP: ‘File Transfer Protocol’ is used to upload your files to the server, or to your computer from the server. It’s necessary to use FTP when installing a CMS.
  • Header: the upper part of a website layout, which traditionally includes a logo, slogan and navigation elements.
  • Hosting: a hosting provider is a company which provides storage space for a website and ensures this is permanently available on the internet.
  • Category: a group of thematically related products.
  • MySQL: the most widely used database technology on the internet. Used by WordPress.
  • PHP: a very popular web-programming language, used in many content-management systems to implement interactive features.
  • Plug-in: ‘Plug-ins’ are pieces of software which offer the possibility to expand the core functionality of content management systems. They allow highly customized sites.
  • RSS Feed: many CMS provide so-called ‘feeds’, with which the latest products can be displayed in a corresponding feed-reader tool.
  • Server: hosting companies provide web space on a ‘server’, which is responsible for making websites on the internet accessible.
  • Sidebar: on the side of the main area of a web page where the content of articles and pages appears, there is usually one or more sidebars. Can include advertising or navigation elements
  • Spam: comments or posts containing unwanted advertising references or advertising links.
  • Tags: Tags are keywords that describe content common to groups of articles or pages. Tags are searchable and are used for finding and organizing blog posts.
  • Theme: in WordPress, the term ‘Theme’ refers to a pre-created website layout used to automatically style content.
  • Trackback: a service that sends a notification when someone else has placed a link which is useful for better networking.
  • URL: the entire internet address from which a single article or a page on the internet is accessible. Each URL is unique.
  • Widget: a content-management system feature which makes adding site elements such as calendars, banners or other useful functionality easier.
  • WYSIWYG: an abbreviation of ‘What You See Is What You Get’. If you create an article with a WYSIWYG editor, the end results should closely resemble what you see when published.
Share this