This is a crucial tip that I see being forgotten time and time again - implementing geo-targeting on a website. What this means is sending people to a different website via your affiliate links based on location.
I reside in Canada, and I can’t tell you how many times I’ve searched a topic such as “best protein bars to eat before a run” or “Fathers Day gift ideas” and found Amazon Associates websites that link to Amazon.com. Not only is that a frustrating user experience for me – the associate is missing out directly on my purchase because that’s not where I buy.
Geo-targeting used to be a tough process, but Amazon has made it much easier with their OneLink
tool which you can use to send international traffic to the likes of Amazon.de
There is no reason not to implement this method of geo-targeting, whether it be via OneLink or an external plugin. It takes just a couple of minutes to sign up at Amazon Associates Germany or Amazon Associates France, and then you can start sending that international traffic to their appropriate marketplace and start earning from their purchases.
More importantly - it improves the user experience on your site which is a big factor in becoming a successful Associate. That person in Glasgow who has just clicked through your link isn't frustrated by ending up on Amazon.com. Instead, they are sent directly to Amazon.co.uk
, which is a much better user experience and will make them appreciate your website more. Plus, you’ll actually make money from their purchase.