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How To Use The Amazon Link Builder WordPress Plug-in


The Amazon Associates Link Builder WordPress plug-in can help you integrate Amazon products into your site in an easy and attractive way, with just a few clicks. The Link Builder is a free, official WordPress plug-in that is designed to make it easy for Amazon Associates members to search for Amazon products to include on your site. With the plug-in, you can link directly to those products – all with just a few clicks, and without having to leave your WordPress Editor. Using the Amazon Associates Link Builder means you don’t have to manually integrate important product information, such as product names, descriptions and preview images. Instead, the Link Builder plug-in generates shortcodes, which you use to select Amazon product data in different display formats and then output on your own website.

Signing up for the Associates Program

You need to be a valid member of the Associates program in the locale that you wish to use the plugin for. To become an Associate, create an Amazon Associates account using URL for the appropriate countries:
  • Brazil -
  • Canada-
  • China -
  • France -
  • Germany -
  • India -
  • Italy -
  • Japan -
  • Mexico -
  • Spain -
  • United Kingdom -
  • United States -
  • Choosing a Template

    As a member of the Amazon Associates Program, you want to show Amazon products on your website. There are various templates within Link Builder to do this, for various use cases – such as a price link, a product box, a product carousel and a display of several products in a grid view. In addition to these templates, you can also create or use your own existing templates (To customize templates though, basic HTML and CSS programming is required). We recommend you play with the existing templates to see what works best for you and then take the extra effort to customize templates once you have a good understanding of each template.

    Generating a Short Code

    After selecting a template, its short code can then be automatically inserted into the text field of your WordPress Editor. The short code also automatically includes the tracking ID of the website participating in the Associates Program. The plug-in also accesses the Amazon Product Advertising API in real-time, and provides up-to-the-minute information on product images, prices and the availability of the respective products via this interface.

    Geo-Targeted Product Links

  • Register in the appropriate marketplace Amazon Associates program Depending on which countries you have international traffic from, you should ensure that you have registered as an Amazon Associates, and created store-ids or tracking ids in each of your accounts.
  • Configure the plugin for international monetization. In your WordPress admin dashboard, navigate to Associates Link Builder > Settings. For each country that you’ve registered in, ensure that there is a row in the Tracking Id(s) section, along with all the tracking ids that you would like to use in your WordPress site. You may select any one of your marketplaces as your default marketplace using the links in the right-most column. Please see the following screenshot as an example:
  • Note that AALB does not validate the tracking ids entered, so please make sure that the correct tracking ids as configured in the respective country Associates Central portal are added to your configuration, else you might lose attribution and revenue. Additionally, make sure that accurate PA API credentials are configured in the PA API credentials section. These credentials should be linked to the same accounts as the tracking ids configured for your site. Once all the settings have been configured correctly, the Amazon Search box and button should be enabled on your Add New Post page.
  • Content Creation Workflow You can post any search term (similar to searching on the Amazon retail sites), and click the search button. The Add shortcode dialog will open, along with search results from your default marketplace:
  • You can now:
    • Select the Ad Template to use to display the selected products in. Please note that the same ad template will be used to display products in all countries. However, the actual products that we display will be targeted to the traffic spouce of the visitors to your site.
    • Select products to display customers in your default country.
    • Change the Search Phrase to select from a different set of products
    • Click the Add ProductSet for Country tab to add a tab and product set to display for a different country. You can add product sets for as many countries as you have configured in your plugin settings.
    The above steps can be performed in any order, and you can keep editing your selections, before you click the Add Short code button. Once you have selected product sets for all countries that you want to target for, then you can click the Add Short code button to insert the short code in your post.
    Once you have clicked Add Short code, you will see a short code of this form inserted in your post:

    [amazon_link asins='B0753VX2CB,B074PCR86M,B076FGMBJR,B075NT6T39|B00YD545CC,B01N9YOF3R,B00YD54HZ2,B071W3DDM7,B00YD546IA|B0764FLPKQ,B0714DP3BG,B01LZKSVRB' template='ProductCarousel' store='br-1|us-1|in-1' marketplace='BR|DE|IN' link_id='f863a353-cea3-11e7-a36d-bbeba5c8a631']

    After you have published the post, visitors to the page will see the products that you have selected for the marketplace from which they are visiting. In the above example, visitors from DE will see the products selected for the Germany marketplace, product titles in German, and price in EUR. Visitors from BR will see the products from the BR marketplace will see the products selected for the Brazil marketplace and so on. Visitors from countries that you haven’t selected products for will see the products from your default marketplace, or the first marketplace in the short code.

    Other Key Features

    Other features of the Amazon Associates Link Builder WordPress plug-in at a glance:
  • Search for Amazon products from the WordPress Editor
  • Display up-to-date product information of advertised products on your website
  • Easily integrate various affiliate links via shortcodes - where ready-made or custom templates can be used
  • Choose between responsive design for your product boxes or fixed, custom display sizes
  • Control each user's access by setting User Roles in WordPress
  • Link Builder FAQs

    1. What is Amazon Associates Link Builder (AALB)? Amazon Associates Link Builder (AALB)* is the official Amazon Associates Program plugin to earn affiliate advertising fees with Amazon. It allows associates to discover products from the Amazon catalogue, access real-time price and availability information and easily create advertisement templates to embed on their WordPress blog.

    2. What is the change to AALB that I should be aware of? AALB will be shut down and support for the plug-in will be discontinued. The plug-in will be removed from the WordPress plug-in directory. You will not be able to download the plug-in. If you have already installed the plug-in with your WordPress installation, it may work until March 9 2020. The plugin uses Product Advertising API 4.0 (PA API 4). After PA API4 is shut down, any existing plug-ins will stop working. The Link Builder plug-in generates shortcodes, which you use to select Amazon product data in different display formats and then output on your own website. Any existing shortcodes created using the AALB plug-in will also stop working. Hence, it is important to be aware of this change.

    3. Why will AALB be discontinued by Amazon? We first launched Amazon Associates Link Builder (AALB), a plug-in for WordPress, to help you link Amazon products to content on your WordPress sites. As customers’ needs continue to evolve, we have been investing in content creation tools with wider applicability. Due to limited applicability, we have decided to discontinue AALB. There are many existing tools on Associate Central that are popular among our associates. Hence, we have decided to discontinue download and support of AALB. We will continue to improve our tools and services offerings in the coming year to help you integrate Amazon products into your sites.

    4. When will AALB be discontinued by Amazon? AALB will no longer be available as a download from the WordPress plug-in directory after Feb 11, 2020. After that you cannot download the plug-in from WordPress. The links inside AALB created shortcodes in your WordPress sites created using this plugs will stop working by March 9, 2020.

    5. I am an existing user of AALB and have WordPress site(s) that use links created form the plug-in. Can I create new links using AALB? After the AALB plug-in has been removed from the WordPress plug-in directory, your existing downloaded AALB plug-in will continue to work until PA API 4 is running. You can create links using that plug-in. However, after PA API 4 has been shut down on March 9, 2020, the existing AALB plug-ins will not be able to retrieve any product data to render Ad units that display the product links.

    6. I am an existing user of AALB and have WordPress site(s) that use links created from the plug-in. Will my existing links continue to work? AALB plug-in has a dependency on Product Advertising API (PA API 4). If you have an existing WordPress site that was created using the AALB plug-in, the links in the WordPress site will continue to work as long as PA API 4 is running. The actions to search for product, and also render product information in the site will work as desired. After PAAPI 4 has been shut down, all existing WordPress and AALB based sites will stop rendering the links.

    7. When PA API 4 is discontinued, how will it impact the links created on my WordPress sites using the AALB plugin? If PA API4 is discontinued, all WordPress sites and WordPress blogs using AALB plugin will stop rendering the Ad units with the product links. This is because AALB uses WordPress shortcodes that call PA API 4. When PA API 4 is discontinued, the WordPress AALB shortcodes will fail to convert into Ad units and the links inside them will not render. Hence, all the site links will be empty.

    8. Will Amazon discontinue support for AALB? Yes, after AALB plug-in is discontinued, Amazon cannot be held responsible beyond your terms of agreement. We will be discontinuing support for the plug-in.

    9. What are other alternatives to AALB? Over the years, we have developed a range of Associate tools for creating associate links. These tools are available on Amazon associate central ( Any of these tools could help Associates in including product related information in their blogs and sites. You can also use any other of the Amazon Associates’ tools for creating affiliate links to products. Please take the time to review the plug-ins available and pick the right one as per your choice.

    10. How can I fix all the product links in my WordPress site before deleting the AALB plug-in? You can use Associate tools to create links to products you are advertising using AALB shortcodes. You can replace each shortcode link with an actual link to the product.
    Update your posts on every page that contains AALB shortcodes by replacing those shortcodes with product detail page links using the format:<marketplace>/dp/<ASIN>?th=1&psc=1&tag=<store-id>&linkCode=alb

    There are no formal tools to transfer existing AALB based sites to other alternative tools.

    11. I am using the geo-targeting feature in AALB plug-in. What are my alternatives to geo-targeting features? The geo-targeting feature lets you monetize any traffic from other countries that was harder to monetize earlier. In accordance with our Operating Agreement, attribution to Amazon links placed on your site does not hold if the end user has to switch to a different country specific website to complete his/her purchase. Amazon Associates also has the OneLink program through which you can have Amazon replace your links with redirected links which will take the user to the correct Amazon marketplace.

    12. How do I remove or delete the plug-in from my website? Before you delete the plug-in make sure you have changed all the AALB created shortcodes by replacing them with associate enabled links. Locate the plug-in you want to uninstall. Click the Deactivate link below its title.
    In your plugin overview, first deactivate the plugin. Then check if your website is still fully functioning. After deactivating the plugin, you can delete it from the plugin overview or delete the folder “amazon-associates-link-builder” in the path content/plugins on your server.
    Please also check WordPress support site as these instructions might be different specific to your version of WordPress.

    13. If I delete the plug-in, will I still be able to access my earnings reports? Yes, even after deleting the plug-in, you can access past reports data. If you replace all the AALB created shortcodes in your WordPress site with Associate enabled links using the other Associates tools, you can continue to earn commissions from those links you had created.

    14. If I have more questions, where should I contact? If you have any further questions, please contact Associates customer service.
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