What is a Redirect test?
A Redirect test is a type a type of A/B test which uses two distinct pages and tests their effectiveness against each other. In this case, two variants are identified by two URL paths. Instead of testing two versions of the same web page, you test two different pages against each other. Tests of this kind are useful when you want to see how two very different landing pages perform, or you’re testing a complete redesign of a page.Create a Redirect experiment in Google OptimizeYou’ll need:
• Two web pages that share the same objective, created on your WordPress site – eg, two versions of a blog post
o Version/Variant 1: Original Page
o Version/Variant 2: Redirect Page
• Make sure you’ve installed the Google Optimize code snippet on both the original and redirect pages
• Important: Search engines will notice if you try to post duplicate content on your site. Make sure your meta tags differ significantly between the two posts, to avoid a penaltySteps to create the Redirect experiment1.
Go to your Google Optimize account
Click on the experiment link on the Accounts page
Click the Create Experiment button on the Experiment tabCreate an experiment for the Redirect test
Add a suitable name on the Name your experiment
field on the Create experiment side pop-up menu
Enter the URL of the page you want to test
Select the experiment type as Redirect test
Finally, click the Create
button on top-right corner of the page. You’ll be sent to the Details pageCreate a Variant for the experiment1.
Click + New Variant
link on the Variant section of the Details page
Enter a Variant name and Redirect destination (e.g. /variant1.html) in the relevant fields
Click the Add button in the top-right cornerCreate Objectives for the experiment
Objectives are metrics you can use to judge the success or failure of your experiment. There are several Objective types within Google Optimize, which include page views, session durations and bounces. If you’ve connected your Google Optimize account with your Google Analytics account, you can test against the custom goals you’ve created in Analytics. Since the default objectives are limited, it’s better to set up your own custom goals.1.
Make sure you’re connected your Google Analytics account via the Link Properties step and have created any goals in Google Analytics2.
Select a Primary objective from the drop-down menu (i.e, Bounces)
Bounce rate’ refers to the percentage of visitors who visit your website but leave without browsing to anything, or performing any action on the pageNote:
You can select one primary objective and two secondary objectives per experiment. Make sure you’ve chosen all the relevant objectives upfront, since you can’t retrospectively change these objectives, in the free version at least
3. Click the + Add An Objective
button to add a secondary objective
4. Add a Description and hypothesis for your Objectives and click Save in the top-right cornerAdding Targeting for the experiment
Targeting focuses on customizing the percentage of users who are participating on each variant of your test, as well as the weighting of visitors depending on each target.1.
Go to the Targeting tab under the Configuration section2.
Edit the Percentage of visitors to target and the Weighting of visitors to target fields3.
Determine when the experiment is shown by using the When
Click the edit icon on the Evaluate on page load
field, and connect a page event to evaluate using the Evaluate
on drop- down menu5.
Add any additional conditions, according to the requirements of your testMore information:
Learn more about Targeting rules6.
the Start Experiment button to initiate the experiment
Now your experiment is up and running. It will take at least 24 hours for data to begin to accumulate; this period could be longer if your traffic is lower. Go to the Reporting section to see how your variants compare: