One of the best things about being an Amazon Associate is you have so much control over what you promote to your audience. You’re able to select products you personally recommend, as well as share only the programs and promotions
that are most applicable to your community. You can even make endless modifications to your strategy based on seasonality, performance data, audience feedback — anything that’s meaningful to you.
This flexibility and customization is especially helpful for creators who tend to feel uncomfortable with sales and marketing activities. By controlling what, when, and how you promote, you can share in a way that feels authentic to you.
Major shopping moments make things tricky though. The pressure to capitalize on big earning opportunities can cloud even the most genuine creator’s thinking, and result in some salesy or off-brand posts.. The key to maximizing earning potential on major ecommerce days — while also producing content you’re proud of — is taking a moment to get in the right mindset. By quickly identifying the angle you want to take with these posts, you can approach them with the same tastefulness you do the rest of your work. Here are some ideas: