The process starts with compiling a list of the days, weeks, and seasons that are big shopping moments for your audience. There are the universally popular shopping events like Black Friday, of course, but there are likely some other big days that are unique to your niche. For instance, if you focus on parenting topics, the “back to school” period would be prime buying time for your community members. If you’re a fashion blogger, then fashion weeks may be especially big shopping moments.
To aid your research, we’ve created monthly content calendars
with all the well-known (and little-known) holidays, notable events and celebrations, and even typical top-of-mind interests. Use these to identify your big opportunities and make your list.