1. Identify a TopicIn terms of finding a topic, producing evergreen content is fundamentally the result of a two-step process:
- Identify the resources your industry needs but doesn’t have
- Identify which of those resources you feel well-equipped to create — and then do it!
How do you know what your industry needs? Think about the always-hot topics that regularly come up in your community. What do people always seem to be interested in or have questions about, year after year? It’s okay if these feel like big, broad topics — you’re not doing the everyday blog post here. You’re creating heavy duty content; you can and should tackle complex concepts.
2. Take a Deep DiveOnce you know your topic, decide on the format that will best help you convey your topic. Will it be an informative guide? An instructional how-to? An original piece of research? (Here are
more ideas if you need them.) From there, try to approach the subject with full explanations and straightforward language. This should be an "everything you need to know"-style piece, so be sure to cover it all!
3. Optimize It for EarningsEvergreen pieces are awesome affiliate opportunities, so don't drop the ball on adding links to your posts. Go through your post and look for good places to add product recommendations, banners, and native shopping ads. Once your article starts generating traffic, you'll already be set up to capitalize on it.
If you're part of the
Influencer program, this is also a great time to make use of your Amazon storefront and Idea List URLs. You can update your storefront and Idea Lists anytime, so this makes it easy to update the products you're linking to without having to go back and edit your post or your links.