Interaction Rate: This is mainly measures social-media behavior and user interaction. What is the Share Rate (Social shares per 100 page views)? The number of Shares can be analyzed with sharetally.co.Website Loading Time/Performance: The performance of your website can be critical: the faster it loads, the better the user experience. Studies show that delays of even a fraction of a second in loading time can cost businesses a lot of money.Specific Metrics: In addition, there are many specific indicators that come in to play when measuring a particular source of income.Click Through Rate (CTR): This shows how often visitors click on a specific link, or on certain banners. Here’s a typical CTR formula:Number of clicks / Number of impressions of the banner or the link * 100 = CTR. Conversion Rate: This is about the concrete actions of the visitors. This may be the purchase of a product or subscribing to a newsletter. Commission: Affiliate marketers should also keep track of ‘commission’, such as how much you receive per conversion. You should keep an eye out for affiliate products in your market which generate recurring commissions (lifetime remuneration).Lapse rate: Also a key figure for affiliate programs – it’s no use having a large number of conversions if 80% of them are cancelled for various reasons. The ‘cancellation rate’ percentage or ‘lapse rate’ info is provided by most affiliate programs.Earning Per Click (EPC): This is the average revenue earned per click. Different affiliates offer different rates, but you should take the opportunity to analyze and compare these values.