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Getting the Most Out of Amazon StyleSnap

Do you love sharing your favorite fashion or furniture finds with your audience on social? StyleSnap makes it easy to shop from Amazon right on your phone. Then your followers can shop your social posts by taking a screenshot and uploading the photo in the Amazon App. And you can sit back and earn on those qualifying sales you inspire!

How StyleSnap works

Your followers can easily recreate your looks with StyleSnap! They take a screenshot of an inspo look and upload it to the search bar of the Amazon shopping app to get visually similar recommendations, or even the exact item that you’re showcasing! A StyleSnap search begins simply by clicking the camera lens icon in the search bar at the top right of the Amazon shopping app.

Shopping with StyleSnap starts with a Screenshot:
  • Tap the camera lens icon in the right of the search bar at the top of the Amazon shopping app.
  • Select the StyleSnap icon in the bottom left (note: the lens icon opens on the last place you left it and defaults to the StyleSnap ‘upload photo’ landing page for first-time users).
  • Here you can click “Upload your Photo” to upload the image from your phone and let StyleSnap work its magic and shop similar styles. You can also Explore Looks to get inspiration from our influencers’ most recent outfits.

How Amazon influencers can earn revenue

Wondering how you can earn from qualified purchases via StyleSnap? The magic is in Shoppable Photos. You’ll add your fashion-focused and home decor social media images as Shoppable Photos to your Amazon storefront. When your follower uploads a screenshot and StyleSnap scans it, Amazon will match the image with your associated Shoppable Photo, and apply your attribution. You can find more info about how to add Shoppable Photos to your storefront here.

Anytime one of these shoppable images is matched to a StyleSnap search, and ends with a qualified customer purchase, you will earn. You receive commissions for qualified purchases of the products you tagged, as well as the similar items that StyleSnap recommends when it brings back a search result. You will earn if the customer buys the exact item featured in your picture OR suggested items returned in the StyleSnap search.

Upload Shoppable Photos to your influencer storefront so they can be attributed to you in StyleSnap searches. You also receive commissions for purchases of other items made on Amazon (even if it’s not tagged in your Shoppable Photo or on your influencer storefront) during the session.

Where are the places Amazon Influencers can earn through StyleSnap?

There are 3 places on Amazon where influencer images are featured and link to a StyleSnap search, giving influencers have the potential to earn:
1) StyleSnap ‘Upload a Photo’ Search Results

When your follower takes a screenshot of your social post (TikTok, Instagram, Pinterest) and uploads it to StyleSnap to search for the items in the post or similar styles. If a customer buys the exact item, or items suggested from the StyleSnap results, you will earn - as long as you have set up the matching shoppable photos on your storefront to trigger the attribution.
  • Encourage your followers to upload as many screenshots of your content from your social media channels as possible so they can conduct their own StyleSnap search. The more customers search by uploading screenshots of your social, the more potential you have to earn.
  • Of all the places where StyleSnap images can be featured, this is one place where you can have a lot of influence!
First-Time Visitor Landing Page Experience
Return-Visitor Landing Page Experience
2) StyleSnap ‘Explore Looks’ on the StyleSnap main mobile landing page

When a customer clicks your image on the ‘Explore Looks’ feed on the StyleSnap landing page they land on StyleSnap search results. The search results here often display a link to your influencer storefront. We recommend that you keep your storefront updated with a robust assortment of your favorite picks for your followers to shop.
  • You cannot influence which photos show up in this feed. Images are selected from the #FoundItOnAmazon pool of images (see FAQs below).
3) StyleSnap ‘Shop the Look’ widget on search results pages

We automatically display the influencer images that match with the customer’s search request.
  • You cannot influence which photos show up in this feed, as technology does the matching.
Don’t forget: Amazon influencers earn commission regardless of if the item purchased is the exact outfit you posted in yourSshoppable Photo or one that was recommended as a similar style. You will also receive commissions for purchases of other items made on Amazon during the session as per the standard Associates agreement.

FAQs

How should I market StyleSnap to my followers, and will they understand that I’m earning commissions through it?

Let your audience know that they can shop your favorite Amazon picks when they feel inspired by what you are wearing by just ‘taking a screenshot of this outfit’ and uploading the photo on Amazon StyleSnap to get the look and find your storefront. Encourage them to click the Lens icon on the Amazon app!

As always, you must comply with all applicable laws and regulations when you could earn from a referral, including by providing all necessary disclosures. Remember, the Federal Trade Commission (FTC) requires that material connections between advertisers and endorsers are disclosed to customers. Read more about FTC Endorsement Guides. You can also find more guidance in the FTC’s Disclosures 101 for Social Media Influencers.
Can you give me some examples of how other Amazon influencers have explained StyleSnap?
What are some tips for my pictures to get approved?
  • Clear, high-resolution images
  • One person per image
  • No border, watermark, or text on image
  • The background should not appear tilted
  • Trendy or stylish outfit
  • Model (you!) is forward facing
Please be sure to post your best picture in each outfit. Only one image for each outfit will be featured.

What are examples of images that get featured on Explore Looks?
How will I know if my photo was rejected?

The ‘Found It On Amazon’ #FIOA technology will alert you if a photo was rejected. StyleSnap selects photos to feature from the #FIOA pre-approved pool of pictures.

How can I get my photos featured in the StyleSnap ‘Explore Looks’ feed?

There is no way to request being featured in the ‘Explore Looks’ feed on the StyleSnap landing page at this time. Images are randomly selected from the pool of approved ‘Found It On Amazon’ - #FIOA - Shoppable Photos.

What are some reasons why an image would not get featured on Explore Looks?
  • More than 1 person in a photo, cannot clearly see an item of clothing.
  • A shadow vignette around border of image, cannot clearly see an item of clothing.
  • The image is not taken straight on (the background is tilted).
Does a StyleSnap searcher have to buy the exact item from my picture for me to earn?

No. All you have to do is inspire your followers with your style. Customers can get your look by purchasing either the exact item or similar looking items on Amazon that StyleSnap has recommended --- either way, you earn on any purchases through a StyleSnap search that is conducted on your Shoppable Photo.

How do I see how my posts in StyleSnap are performing?
  1. Go to Associates Central.
  2. Click on the Reporting tab.
  3. Navigate to ‘Earnings’ and click on ‘Link type performance’. There, you will see an aggregate view of the sales you’re driving through StyleSnap.
What is the fastest way to increase my StyleSnap commissions?

Encourage your social audience to ‘get your look’ by taking a screenshot of you to conduct a StyleSnap search (by clicking the Lens icon in the Amazon app and uploading the screenshot to StyleSnap).

You have a lot of influence over how many pictures of you are uploaded and searched on - and the more times people get inspired by your style to do this, the more you can potentially earn! Just don’t forget to also upload Shoppable Photos to your storefront to ensure attribution.

What must I do to receive commissions?
  1. You must upload your image to your influencer storefront as a Shoppable Photo. This will tag your photo with your Influencer account so you can earn commissions on sales you drive through StyleSnap searches.
  2. Products must be tagged on the item related to the photo (i.e., if you are tagging tops, put the dot in the center of the top).
  3. Tag no more than 5 products in one image.
  4. Use photos that clearly show the fashion products (for example, don’t use folded or hanging clothes or items that are covered by another person/item) and home furniture items.
Is this an easy process given I have to post Shoppable Photos to my storefront?

Yes! Posting Shoppable Photos on your storefront doesn’t long and it ensures that we trigger the attribution for the upload. It also opens up more earnings potential for you in the form of the stream from purchases of any similar items that are returned as part of the StyleSnap search results. Gen Z customers have said they are excited by visual search and this is a great way for you to reach this audience. Plus, the more photos you post the more active and current your storefront looks. Customers like this.
When will bathing suits be available for StyleSnap promotions?

We are planning to have this category onboarded by September 2021. We ask you not to promote this category until then.

How do I remove my photos from StyleSnap?

Deleting a Shoppable Photo from your storefront will remove it from the StyleSnap feed. Note: if you deactivate your influencer account without deleting the images, they will continue to display to Amazon customers.

Spread the word!

Help your followers ‘get the look’ by spreading the word on this cool feature, and explaining how the “screenshot + StyleSnap” process works. Here are example captions you can use to educate your readers in your posts:

“Do you want to shop this look straight from your @Amazon App?! It’s easy….screenshot this image, tap on the 📷 in the Amazon App, choose the StyleSnap option, and upload the photo.”

“Shop with just a screenshot? Yup, it's possible. 📸 Thanks to Style Snap, all the outfit inspiration you need is just an upload away. Give it a try in the Amazon app now.”
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