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All the Tools Available to Amazon Associates - A Guide

As an Amazon Associate, you already know you’ve got the vast product marketplace, the excellent selection of services and programs, products like promo codes, and the unmatched Amazon reputation behind you in your affiliate efforts. But did you know you also have access to a host of resources built specifically to help you optimize your promotion efforts and maximize your earnings? If it’s been a while since you checked out what tools are available, or you're just getting started, it’s time to take another look. Make this guide your starting point.

Below, we overview each tool at your disposal, including what it is and how it’s helpful. We also outline where to learn more. Let’s jump in!


The SiteStripe product isn’t just one tool; it’s a full-on toolbar. Enabling SiteStripe means enabling a strip of super-convenient buttons to be displayed on every Amazon page you visit. From the SiteStripe toolbar, you can generate text or image links to products or pages on the spot; you can also instantly share to social media. Better still: the SiteStripe toolbar is customizable.
Choose the buttons you want to include — Get Link, Share, or Both.

Learn more:
- SiteStripe on Associates Central
- Associates SiteStripe Options on Associates Central
- How to Use Amazon SiteStripe in the Resource Center
- How to use the Amazon Associates SiteStripe Tool on YouTube

Publisher Studio

If you’ve ever found it annoying to have to leave something you’re writing to go grab a link from, you need to check out Publisher Studio. This browser extension (also available as JavaScript) allows you to link up items on Amazon in your articles or social media posts, right from within the content editor.
Choose the text or image — yes, image! — you want to link, and use Publisher Studio to get the URL, without ever even opening a new tab. Fun feature: linking up an image automatically overlays a “Shop Now” button on it!

Learn more:
- Publisher Studio Management on Associates Central
- Publisher Studio FAQ on Associates Central
- Best Practices for Using Images in Your Content in the Resource Center

Link Checker

Link Checker does just what it sounds like it does: it checks your links. Specifically, it verifies that a URL linking to is tagged correctly (or not). You can only earn referral fees through links tagged appropriately with your Associate ID or Tracking ID, so if you’re building your own links or modifying ones you’ve pulled from Associates Central or, use this tool to ensure you’ve constructed things properly.

Learn more:
- Link Checker on Associates Central
- Can I Check If My Links Are Tagging to My Account? on Associates Central
- Improve Your Copy, Improve Your Conversions in the Resource Central

Product Advertising API (PA API)

If you’re itching to go far beyond links to include product descriptions, images, pricing, reviews, similar-product suggestions, and more in your content, the Product Advertising API is for you. This tool gives advanced users real-time access to the aforementioned product attributes, as well as to searching and sorting functionality — all for display on your own site! This is an advanced tool and can be a little too much for some users’ needs, so if you think you’re in that bucket, stick with SiteStripe. For those looking for lots more access, though, it’s a great solution.

Learn more:
- Product Advertising API on Associates Central
- Scratchpad on Amazon
- Application Best Practices on Amazon
- Efficiency Guidelines on Amazon
- Sample Code and Libraries on Amazon
- Developer Guide on Amazon


If you have international readers — and most everyone on the internet does — you definitely need OneLink. This is a script you install on your site, that redirects your Amazon links to a user’s local Amazon marketplace. So for example, if you’re based in the US and you link to a specific book’s page on your site, a UK-based reader will be redirected to that book’s page when they click. Of course not all products will be available in all markets — you can set your redirect preferences to Close Match or Exact Match. (Sub-tool alert: learn which corresponding products are available in other geographies by entering a product URL in the “Check matching products” section of the OneLink page.)

With OneLink installed, visitors can view your recommended products within their usual Amazon account, and see localized pricing and shipping information — without any additional steps. Note: to effectively add the OneLink code to your site, you first need to link your account with your international Associate account. Don’t worry: there’s a tool for that (see below).

Learn more:
- OneLink Overview on Associates Central
- OneLink Help FAQs on Associates Central
- Link Your Accounts on Associates Central
- Get oneTag Code on Associates Central
- OneLink now monetizes your international traffic from Europe and Japan article in the Resource Center
- Consolidated Global Reporting for Amazon Associates article in the Resource Center

Link Your Accounts

This is the tool to link your accounts! (See above, re: adding OneLink to your site.) Not much to explain here, this resource does just what it says it does: it links your Associates accounts across geographies.

Learn more:
- Link Your Accounts on Associates Central
- OneLink now monetizes your international traffic from Europe and Japan article in the Resource Center
- Consolidated Global Reporting for Amazon Associates article in the Resource Center

Link Builder Plugin for WordPress

If you’re a WordPress user, you know that for almost every website feature or bit of functionality you can dream up, a plugin exists to make it possible (and often, painless). It’s probably no surprise, then, that there’s an official Amazon Associates Link Builder WordPress plugin. Don’t let the name fool you — you can do a lot more than build links with this tool.

The primary purpose of the plugin is to build HTML shortcodes for displaying product-related content that would otherwise take a lot of coding know-how (and also a lot of access to Amazon product data — which the plugin gets through the above-mentioned Product Advertising API!). Via the plugin, you can build and display content as complex as image carousels and product grids (and a lot more), complete with real-time geo-targeted product info, with just a few clicks — no coding required.

Learn more:
- How To Use The Amazon Link Builder WordPress Plug-in article in the Resource Center
- Amazon Associates Link Builder tool download on WordPress
Hope you’ve found a new tool or two to make your affiliate activities more efficient and effective. We are constantly improving and creating resources for Associates — so be sure to stay tuned!
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