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Now Available: Add Shoppable Photos to Your Storefront!

Your Amazon store is getting an exciting upgrade. In addition to Idea Lists and Bounties, you can now feature your favorite items on your storefront in a whole new, seriously engaging way. Introducing Shoppable Photos!
Shoppable Photos are just what they sound like: your images, displayed on your storefront, with click-to-shop functionality. When an object in one of your photos catches a viewer’s eye, a quick tap will lead them directly to the product and purchase info — they’re already on Amazon!

This new feature is a powerful way to highlight your favorite products. Through your photos, fans can see real-life visuals of how you use certain items and why you love them. It also makes your store an even more fun place to browse, with a carousel of on-brand imagery for visitors to scroll and shop!

Posting a Shoppable Photo is simple:
  • Upload your photo (photos may be up to 10MB)
  • Tag the shoppable products. You may tag up to 15 products per photo!
  • Add a caption
  • Hit "post"

How do I tag products in my photos?

Tap that little shopping bag in the corner of your photo. There you’ll see your recent Amazon searches, and to the right of that, click on your purchases to see what you’ve recently bought. We tried to make it easy on you by surfacing your recent activity — but you can also search all of Amazon with the search bar at the top of the tagging overlay.

Is there a quick way to post Shoppable Photos on mobile? Most of my images are on my phone.

From your storefront:
  • Open the Amazon app
  • Go to the menu in the top right corner
  • Click on your picture
  • Click "Shop my favorite products" (this will take you to your storefront)
  • Click the "Add to storefront" button

What type of products can I tag?

You can link up anything found on Amazon, up to 15 products per image.

How is the order of photos determined?

It’s reverse chronological order: the photo you uploaded most recently will be first.

How do I edit my photo?

Editing is coming soon! For now, you can delete and repost a photo. To delete: click the three dots in the upper right corner of your post and choose delete.

I uploaded a photo but I don't see it. Where did it go?

It’s in (very brief) moderation. Give it 10-15 seconds and then refresh the page — you should see it now. (Tip: to force a refresh on the mobile version of your store, switch to public view and then back to owner view.)

We’re so excited to see your photos and hear how you and your followers are enjoying this fun storefront feature. Happy posting!
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