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Tell a story with Shoppable Photos

Shoppable Photos are just what they sound like: your images, displayed on your storefront, with tagged links to Amazon product detail pages. Shoppable Photos are a tool to tell your stories and share your tips with your audience through lifestyle visuals and captions.
This Shoppable Photo evokes positive emotions — happiness, confidence, and a strong sense of self. The Shoppable Photo is of high quality, the main subject stands out, and the lush background complements the look. The caption goes beyond simply describing a product as the influencer tells a relatable story and shared a styling tip to boot. Adding relevant hashtags like #partyoutfit #nightout (as seen in the example) is encouraged.

Make sure your Shoppable Photo is visually appealing and has a caption that drives your story home.

What makes a great Shoppable Photo?

We suggest these best practices for your Shoppable Photos:

  • Create aspirational, original lifestyle photos showing off your featured products, including captions that share the stories behind them. Consider writing relevant hashtags in your captions.
  • Use high-resolution, in focus imagery. Photos should be at least 800x800 pixels at 72 DPI. Set the scene of your image with a focal point, ensuring the featured products stand out. Avoid chaotic backgrounds.
  • Set the stage. Use photos that showcase items in a realistic setting. For example, tag your new throw pillows on the couch in a photo of your living room. Or, tag your new Dutch oven on the stovetop as you prep to make dinner. This helps customers envision how items fit into their daily lives.
  • Tag products in your photo. Tag up to 15 products that are relevant to your photo. The products you tag should be featured in the photo. In some categories, where your photo shares an aesthetic as much as specific products, like fashion or home, tagging similar products to the ones in your photo may be helpful for your audience.
  • Avoid uploading duplicate photos or images with text overlays, watermarks, trademarks, filters or app icons. Please also refrain from mentioning prices or sales and deals as they are subject to change.
  • Do not use wording like “dupe,” “fake,” or “faux” or any similar connotation in connection with a brand. Do not knowingly promote counterfeit products or products that infringe the intellectual property rights of others (e.g. you may describe something as a “faux snakeskin” bag or “fake fur coat,” but you may not promote the sale of a “fake Goodthreads shirt” or “Goodthreads purse dupe” if the item is not produced by Goodthreads). Learn more about Amazon’s Anti-Counterfeit policy.

Get creative with your captions:

  • Tell a story or describe a moment. Talk to your audience and build a connection through captions that go beyond the usual product description or review. Be funny, creative, witty or inspiring and consider adding hashtags — make your authentic personality shine! Tell us how your favorite 5-inch heels give your confidence that much needed lift or how this piece of furniture reminds you of your childhood.

How to Upload your Shoppable Photo

From Amazon's mobile shopping app:

Sign in using the email address associated with your influencer account and go to your storefront.

To go to your storefront from Amazon's mobile shopping app:
  • Open the Amazon shopping app.
  • Tap the icon on the bottom nav bar that looks like a person.
  • Tap your profile image on the top right of the screen.
  • Tap 'Shop my favorite products' (this will take you to your storefront).
Once you’re in your storefront, you can create a Shoppable Photo:
  • Tap ‘Create Content’.
  • Tap ‘Shoppable photo’.
  • Tap 'Add a photo'.
  • Choose 'Photo Library’ to upload a photo or ‘Take Photo’ to take a new photo.
  • Preview your photo, confirm your choice to begin upload, and then select ‘Next’.
  • Tag up to 15 items per photo.
How to tag items:
  • Use your idea lists, order history, browse history or search Amazon to find products to tag in your photo.
  • Tag a product by tapping on the check box on the top right of the image.
  • Change the color or version of the product you are tagging by tapping on the image and using the buttons under the product image. Once you have the right one, tag it by tapping on the check box on the top right of the image.
  • Choose 'Photo Library’ to upload a photo or ‘Take Photo’ to take a new photo.
  • To remove a tagged product, tap the check box to uncheck it or tap on the tag icon on the bottom right, select the product you want to un-tag, and tap on the ‘x’.
  • Once you are done tagging all of your products tap ‘Done’ on the top right.
  • You can always go back and tag more products by tapping the ‘+’ sign on the Edit post screen.
  • Write a caption (below the photo).
  • Tap ‘Submit post’ to publish your shoppable photo.

From desktop:

Sign in using the email address associated with your Influencer account and go to your storefront (e.g. amazon.com/shop/yourhandle).
  • Click ‘Create Content’.
  • Click 'Shoppable photo'.
  • Click ‘Upload photo’.
  • Tag up to 15 products featured in your photo by clicking on the ‘+’ sign next to your photo.
How to tag items:
  • Use your idea lists, order history, browse history or search Amazon to find products to tag in your photo.
  • Tag a product by clicking on the check box on the top right of the image.
  • Change the color or version of the product you are tagging by clicking on the image and using the buttons under the product image. Once you have the right one, tag it by clicking on the check box on the top right of the image.
  • To remove a tagged product, click the check box to uncheck it or tap on the tag icon on the bottom right, select the product you want to un-tag, and click on the ‘x’.
  • You can always go back and tag more products by clicking the ‘+’ sign on the Edit post screen.
  • Write a caption (to the right of the photo).
  • Click ‘Submit post’ to publish your shoppable photo.

FAQ

Can I share my Shoppable Photos?
Yes! After you submit your photo, click on ‘Get post link’ to quickly grab a link to your Shoppable Photo with your affiliate link already built in, so you can share it with your followers via your Instagram stories or other social media.

How is the order of photos determined?
Like other social media feeds, most recent uploads will appear first.

How do I edit my photo, including adding or removing tagged items?
Editing isn’t available yet. For now, you can delete and repost a photo. To delete: click the three dots in the upper right corner of your post and choose delete.

I uploaded a photo but I don't see it. Where did it go?
It’s in a brief moderation queue. Give it 10-15 seconds and then refresh the page—you should see it now.

Can I use photos I’ve posted in other places, like Instagram?
Sure! We recommend removing any watermarks, logos, or other visual cues that will identify where your photo was originally posted.
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