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2019 Holiday Countdown Calendar for Influencers

It’s never too early to start preparing and scheduling your content for the last few months of the year. As the biggest shopping season, the holidays offer your biggest potential for earnings. Use this countdown calendar to hit each milestone and get the most of every event.


    4th: Follow these five quick steps to get your social media in shape for the holiday season. Start by promoting all the services or products that followers will need to get ready, such as Amazon Home Services those who want a sparkling house for hosting.
    14th: Thanksgiving is two weeks away. If you haven't already, start building holiday shopping anticipation with your audience. Create posts ahead of time that will go live on Thanksgiving for Black Friday and Cyber Monday. Learn more about creating a holiday hosting guide
    21st: One week left until Thanksgiving. Promote everything your followers need for Thanksgiving: cookware, dinnerware, gourmet foods, and decor. Don’t forget to mention Prime Pantry for holiday recipe and hosting supplies. Think of Prime Video for Thanksgiving entertainment.
    28th: Thanksgiving. A day to relax in the company of loved ones and the beginning of the biggest shopping season of the year! Be prepared on Thanksgiving evening to start posting early Black Friday and Cyber Monday deals.
    29th: Black Friday is here. Keep checking in on the promotions tab and Amazon's Black Friday deals page, and share interesting finds with your followers throughout the day.
    30th: Holiday shopping continues. The weekend days after Black Friday are also big shopping days. Check the promotions tab and key landing pages and update your followers with the deals you discover. Prepare for taking Cyber Monday posts live.


    1st: The holiday home stretch begins. The days between now and the 25th are crucial for driving holiday traffic. Consider launching a holiday advent countdown today that will keep your followers returning to your social media on a daily basis.
    2nd: Cyber Monday. Today is a good day to promote tech deals and Amazon products. Share hot deals with your followers throughout the day.
    4th: Think Entertainment. Don’t forget to recommend services that complete the seasonal sensory experience with holiday favorites through Prime Video (movies), Audible (traditional holiday reads,) or Amazon Music, to set the mood for festivities.
    10th: Brainstorm Gifts in Every Category. Think Toys and games, digital downloads, electronics, clothes for fashionistas, and most of all gift cards, so your audience can fulfill their own wish.
    17th: Estimated Standard Shipping Cutoff. Remind your followers of shipping cutoffs (estimated 4-5 days for Amazon unless it’s 2 day shipping.) Don’t forget to remind your readers some shipping is on business days only. This is a great way to be informative and whip up some holiday shopping traffic. Until Amazon holiday shipping deadlines are posted, safely estimate this date as the cutoff and adjust as more information is available.
    22nd: Three days until the 25th. Remind Prime members to get their orders in for free 2-day shipping. View the video on Prime eligible items and addresses here.
    23rd: Prime Delivery Cutoff. This is the last day to order gifts for Prime Free same day delivery.
    24th: Promote digital gifts and gift cards. Also promote waste-free gifts like memberships or downloads. Think Kindle, Audible or Prime memberships.
    31st: New Year’s Eve. Cheers! You've closed out another successful year as an Amazon Influencer. Now it's time to start planning for a successful 2020!
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