Getting Started


Program Sign Up

What Amazon account do I use to sign up?
Why did I receive an error message saying my information is already linked to an existing Associates account?
What business name do I provide?
What address do I provide?
What is PIN verification?
I didn't get a PIN verification phone call, what should I do?
I received an error message during sign up that an account has already been created using my business name and address. What should I do?
What if I have multiple businesses that I want to participate in the program?

Managing Your Page

What is Associates Central?
My account status is Pending, what does that mean?
How do I add my business logo to my Amazon page?
How do I edit my business name on my Amazon page?
Is it required to add products to my page?
What types of products should I add to my page?
How do I add products to my page?
How do I change the order of products on my page?
What if I don’t have the product the customer needs on my page?
How do customers search for products from my page?

Sharing Your Page

How will customers discover my page on Amazon?
How do I display my marketing card?
Can I use my QR code in other marketing materials?
Can I share my Amazon page link on my website or social media?
What are different scenarios where I can share my page with customers?


Program Sign Up

What Amazon account do I use to sign up?
If you already have an Amazon account established for your business, please sign in using those account details. If you do not have an Amazon account for your business, but would like to set one up to use for the Local Associates program, please select ‘Create your Amazon account’ and proceed with account setup.

Why did I receive an error message saying my information is already linked to an existing Associates account?
The Amazon account information you used at sign in is already linked to an existing online Associates account. Businesses that are already a member of our online Associates program are not eligible to join Local Associates. Local Associates program policies can be found at Associates Program Policies.

What business name do I provide?
In the Business Name field, please provide your registered business name that is used for your business tax ID. This name will also be used as the Payee Name for payments. If you also have a DBA or ‘doing business as’ name, or a name customers recognize your business by that is different from your registered business name, please provide your Business Display Name by checking the box below the Business Name field.

What address do I provide?
Please provide your primary business address used for your business tax ID. This is where payment will be sent if you select payment by check. Please also provide your mailing address if it is different from your primary business address.

What is PIN verification?
We use PIN verification to protect your account and information. During the application process you will need to be able to receive a phone call and enter the PIN provided.

I didn't get a PIN verification phone call, what should I do?
Usually, an error occurs if your phone line is busy. Also, some phone call screening services may block our call. If you have subscribed to a call screening or anonymous call blocking service through your telephone company, you may need to temporarily disable this feature to receive the PIN verification phone call.

I received an error message during sign up that an account has already been created using my business name and address. What should I do?
If you received this message during registration and believe an account has been created for your business in error, please submit a Contact Us form.

What if I have multiple businesses that I want to participate in the program?
We encourage all eligible businesses to sign up for the program. Please register each of your businesses separately in order for each business to have its own Amazon page, URL link, and QR code.

Managing Your Page

What is Associates Central?
Associates Central is the main portal for managing your Local Associates account. This is where you can view your earnings reports, update your account, payment, and tax information, manage your Amazon page and recommended products, and get the latest Associates program news.

My account status is Pending, what does that mean?
Your account is undergoing further verification. After verification is complete, you will receive a confirmation email. While you wait, you can start customizing your page by uploading a logo and adding products. Note, your QR code and page URL link will become available once your account has been verified.

How do I add my business logo to my Amazon page?
To add or edit your business logo, click on the Home tab and scroll to the ‘Personalize your page’ section. Click the 'Upload Logo' button and select the image file from your computer to upload. Once you've uploaded the image, you can preview it on the left or remove. When you are finished uploading your logo, click 'Save' to finalize your page. Note, all uploaded logos are subject to moderation to ensure they meet Amazon’s standards and don’t include offensive language or imagery. If there is an issue with your logo, the logo will be removed and Amazon will contact you.

How do I edit my business name on my Amazon page?
The business name on your page will automatically default to the name you provided during registration. If you wish to change how your business name displays on your Amazon page, you can edit the name in the Display Name field. When you are finished editing your business name, click 'Save'.

Is it required to add products to my page?
Adding products to your page is optional. We encourage you to add products to your page if you recommend specific products or the same set of products frequently to your customers. However, if you tend to recommend a wide range of products or categories, customers can instead find products you recommend on Amazon by searching directly from your Amazon page.

What types of products should I add to my page?
The products you add to your page will depend on the needs of your business and customers. Below are a few examples of the type of products to consider:
  • Products you regularly recommend, but don’t sell in your business
  • Products that are complementary to the services you offer or products you currently sell
  • Extended variations (e.g., styles, colors, scents) of products you currently sell
How do I add products to my page?
To add products to your page, go to Amazon.com on your desktop, mobile web, or on the Amazon app and search for the product you want to add. On the product page, click the ‘Add to List’ dropdown and select the ‘LocalAssociatesList’ list.

How do I change the order of products on my page?
To change the order of products of your page:
  1. Go to your 'Lists' page on Amazon: https://www.amazon.com/hz/wishlist/ls.
  2. Under 'Your Lists', click 'LocalAssociatesList'.
  3. Click the slider on the left of the product image and move the product up or down to the correct location on the list.
Note, changes you make on this page will automatically populate on your Local Associates page.

What if I don’t have the product the customer needs on my page?
If a product isn’t on your page, customers can instead search for the product you recommend directly from your Amazon page. If the customer makes a purchase, you can still earn money from that order as long as the customer visits your page first and then searches for the product.

How do customers search for products from my page?
If you are recommending a product on Amazon that is not on your page, your customer can search directly from your Amazon page. Once your customer is on your Amazon page, there are three easy ways to search for products:
  • Text search - click the text box and type in the name of the product.
  • Camera search - click the camera icon to scan a product at your business and find it on Amazon.
  • Voice search - click the microphone icon and simply say out loud what you are searching for and Amazon will search for it.

Sharing Your Page

How will customers discover my page on Amazon?
There are two ways a customer can discover your page on Amazon and shop your recommendations.
  1. Scan your QR code - In your Associates Central account you will find a downloadable marketing card which includes your QR code and URL link that you can print to display at your business location. All a customer has to do is open the Amazon app on their phone, click the camera icon and scan the QR code (by holding the phone face up over the QR code) to visit your page.
  2. Receive a link from you directly: By displaying the provided marketing cards in your store, customers can simply type in your unique page URL into their phone’s mobile browser. You can also share the link with customers via email or text message from your page on Amazon by clicking the ‘Share’ button.

How do I display my marketing card?
We encourage you to prominently display your marketing card in your business to help customers discover your page. Cards can be placed on your counter by using a display stand or being laid flat, or displayed in high-traffic areas throughout your business such as windows, doors, walls, or on shelving.
Please ensure that your marketing card is appropriately displayed within your store and is not torn, crinkled, or otherwise damaged.

Can I use my QR code in other marketing materials?
Yes, you can use your QR code in other marketing materials for your business by downloading the standalone QR code file that is available on your business’s Local Associates account page.

Can I share my Amazon page link on my website or social media?
Yes, you can share your page link with your existing customer base via your website and social media.

What are different scenarios where I can share my page with customers?
There are many scenarios where you might make a product recommendation to a customer, and different ways that you can share your page with them. Also, it will not be the same for type of business. Below are a few scenarios where the Local Associates program helps both the business and customer.


  1. Laura’s cooking school doesn’t sell any products, but customers often ask for product recommendations: Laura owns a cooking school that offers a variety of cooking classes, but doesn’t have any shelf space to carry or sell products. She often gets asked about utensils, cookware, books, serving pieces and other products used during classes. Instead of writing down recommendations on a piece of paper or telling people at her classes verbally, Laura now directs people to her Local Associates page on Amazon.com where she includes products from her classes. She now mentions her page during class, and passes out marketing cards when people leave so they can visit Laura’s page at a later time. Laura no longer has to turn customers away to find a product somewhere else, and customers can find what they need from a business they trust.
  2. Mike’s bike repair shop has limited inventory, but the focus is on service visits: Mike owns a bike repair shop and offers a small selection of biking products and accessories, but the focus of his business is on bike repairs. When a customer brings in a bike for repairs, they will often check out the products he’s able to stock – but due to space constraints – his selection isn’t very extensive. With Local Associates, Mike is now able to curate and recommend a larger selection of products to his customers via his page on Amazon, and no longer needs to stock all of those products in his shop. Mike simply sends a link to his customers via e-mail or text at the same time he tells them when their bike will be ready for pick-up. This way, Mike’s customers can browse the products he recommends in advance, and have their purchases shipped to their home by the time their bike is ready.
  3. Julie's mobile cleaning service has no inventory, and customers book their appointments online: Julie owns a mobile cleaning service that allows customers to book their appointments online through her website. Julie’s cleaning team doesn’t supply their own cleaning products, since each customer’s need is different. Instead, Julie provides her customers with recommendations on variety of cleaning products via her Local Associates page on Amazon. After customers book an appointment, they receive an e-mail with details about the appointment. Julie places the URL to her Amazon page in the e-mail so customers can easily shop her recommendations and purchase the necessary cleaning products in time for the appointment. Customers can also find the URL on her social media accounts or website.
  4. Courtney’s hair salon has inventory, but makes product recommendations during appointments or visits: Courtney has a hair salon that carries a variety of hair and styling products, tools and accessories, but the unique needs of her customers don’t always match the inventory she carries. For example, during one appointment, Courtney noticed that her customer had sun damaged hair. She knew right away what product would work best for their hair, but Courtney didn’t carry it in her salon. Now with the Local Associates program, for those times when a customer needs a product that she doesn’t carry, Courtney directs her customers to her page on Amazon, which she uses as an extension of her product selection in the salon. On her page, she recommends a larger selection of products, such as products for sun damaged hair. Courtney sends the link to her page via text or e-mail to her customers, and they can shop from her recommendations while sitting in the salon.
  5. Zach’s flower shop has inventory, but uses his page as an extension of his inventory: Zach owns a flower shop where he sells vases and5. Zach’s flower shop has inventory, but uses his page as an extension of his inventory other decorative accessories, in addition to fresh cut flowers and arrangements. Zach’s not able to stock every color, style or size of vase that he sells in his shop. When customers come to his shop, if they don’t see what they like they’ll just leave with only the flowers or arrangement they bought. Zach is able to recommend additional colors, styles, and sizes of vases on his Local Associates page so if a customer doesn’t find what they are looking for, he can refer them to his page. Zach keeps a stack of marketing cards next to the register or near the exit so a customer can grab one if they don’t find what they need.
  6. Samantha's sporting goods store has inventory, but makes product recommendations based on a customer’s purchase: Samantha owns a sporting goods store and stocks a variety of sporting goods, accessories, and clothing. She will often ask customers if they have all the gear needed for different sports when they make a purchase. For example, one customer was buying a pair of skis for an upcoming trip to Denver, and she asked if they were prepared with a helmet and goggles. The customer wasn’t prepared, but then was worried they wouldn’t have room in their luggage for it. Samantha pointed to the receipt, where she includes the page URL for her Local Associates page. She tells the customer they can find helmets, goggles and other ski gear on her page and can have it shipped directly to their home or hotel in Denver.