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Associates Operating Agreement – What’s Changed

Here are some of the most important updates we will make to the Amazon Associates Program Operating Agreement and Program Policies effective October 1, 2020:

We have:

  • Updated the associate identification requirement to clarify that your identification statement must be prominent.
  • Added an indemnity related to your taxes and duties.
  • Clarified that confidentiality obligations apply for the term of the Agreement and 5 years thereafter.
  • Changed the modification notice period from seven calendar days to two business days.
  • Expanded “Unsuitable Site” to include those that promote, endorse, or incite potentially dangerous or harmful acts.
  • Clarified that the following cannot be posted on Amazon: Special Links and links to Sites specifically to promote your Special Links.
  • Added a cross-reference to compliance with the Amazon Associates Anti-Counterfeit Policy.
  • Added a requirement to comply with applicable laws with respect to cookies.
  • Added a specific prohibition on using program content within advertising outside of your site.
  • Clarified that influencers must also comply with the Amazon Community Guidelines.
  • Removed the Local Associates Policy as it is no longer applicable.
  • Removed the Audible Romance bounty from the Bounty Events as it is no longer applicable.
  • Added the Luxury Stores Product Category at a 0.00% Fixed Commission Income Rate.