Associates Operating Agreement – What’s Changed

Here are some of the most important updates we will make to the Amazon Associates Program Operating Agreement and Program Policies effective October 1, 2020:

We have:

• Updated the associate identification requirement to clarify that your identification statement must be prominent.
• Added an indemnity related to your taxes and duties.
• Clarified that confidentiality obligations apply for the term of the Agreement and 5 years thereafter.
• Changed the modification notice period from seven calendar days to two business days.
• Expanded “Unsuitable Site” to include those that promote, endorse, or incite potentially dangerous or harmful acts.
• Clarified that the following cannot be posted on Amazon: Special Links and links to Sites specifically to promote your Special Links.
• Added a cross-reference to compliance with the Amazon Associates Anti-Counterfeit Policy.
• Added a requirement to comply with applicable laws with respect to cookies.
• Added a specific prohibition on using program content within advertising outside of your site.
• Clarified that influencers must also comply with the Amazon Community Guidelines.
• Removed the Local Associates Policy as it is no longer applicable.
• Removed the Audible Romance bounty from the Bounty Events as it is no longer applicable.
• Added the Luxury Stores Product Category at a 0.00% Fixed Commission Income Rate.