Application Review Process

What is the application review process?

We look for associates who are a value-add for Amazon customers – if you’re a passionate reviewer, stylist, content creator or curator who would like to refer your audience to products on Amazon, you may be the right fit.

After you sign up, our Associates team will check your application once you’ve driven qualified sales (we require at least three within the first 180 days). Please note that personal orders do not qualify. In our review, we check all of the Sites you’ve provided (websites, mobile apps, social network pages, and Alexa skills) to ensure that they meet our customer experience bar. All Sites must have robust original content (even when advertising is removed) – a good rule of thumb is at least 10 posts. They must be publicly available (for example, they should not be a closed group, or behind a paywall). Unsuitable Sites cannot participate under any circumstance.

This is what we’re looking for in for each of these categories. Please review these carefully before your submission and during your review period, as we will reject applications if they do not meet these standards. Unfortunately, we aren't able to reassess an application once it's been rejected. Please also remember to keep your Site list updated so that we are reviewing the right traffic sources.


Content on your website must be recent (generally within the last 60 days). You must own your website.

Mobile Apps

Your app must comply with our Mobile Application Policy requirements.

Social Networks

We currently only accept the following social networks: Facebook (including open group pages and fan pages, but excluding personal pages), Instagram, Twitter, YouTube, Tik Tok and Your application must clearly list your social media page’s exact URL (do not list the social network URL only: e.g. ‘’, ‘’.)

Your social network page or group must be established, with a substantive number of organic followers/likes (in most cases, at least 500). It must also be publicly available (for example, no closed or hidden group pages) and you may not apply with a social media page where either your posts or the number of followers/subscribers are hidden from non-followers.

Alexa Skills

Your Alexa skill must comply with our Alexa Skill Certification requirements.

Application FAQs

My Account was rejected for not using special “tagged” links on my site(s), what are they and how do I correct it?

Associates special links are the identifiers (e.g. abcd-20) embedded in Amazon product links. These tags must be embedded in your Amazon product links on the site(s) declared in your application. Click here to create special “tagged” product links.

If you are an Alexa skill developer, update your skill connection payload with the new tags following the developer documentation here.

If you have re-applied after your previous account was rejected, please update the Amazon product links on your site so that they contain special “tagged” links from your new application.

Why was my application rejected for unoriginal content or lack of content?

When reviewing a website we look for a beneficial reason as to why a customer would seek out your site. We want an associate site to be one that adds value to the customer by giving them insight on a subject or product they might not get easily. A website needs to show original content that exemplifies these components when we evaluate your application.

Successful sites will give the customer a unique experience or insight that is not available anywhere else. Well written information on a certain subject will help build you an audience which will also give the customer a reason to visit your site, not only once, but in the future.

My application was rejected for a trademark violation. How do I correct it?

Your site must not include unapproved usage of Amazon trademarked materials. This includes words, images, Amazon customer reviews, or other trademarked materials that may misrepresent your relationship with Amazon.

To be reconsidered for entry into the program, please ensure that your site complies with our Trademark Guidelines before reapplying.

Useful Reminders

Please also keep in mind that under the Operating Agreement you need to identify yourself as an Amazon Associate with the language provided here. You cannot offer any person or entity any consideration, reward, or incentive for using your links, or request support through use of your links (for example, by referring to proceeds from orders going to a particular charity or organization, or promoting use of your links to support you or your company).

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