General FAQ

FAQ for Native Shopping Ads: General

How many variants of Native Shopping Ads are available?
There are 3 different variants for Native Shopping Ads

  • Recommendation Ads: Allows Amazon to automatically recommend the best matched products based on your webpage content and your visitors.
  • Search Ads: Allows you to drive recommendations based on a search phrase determined by you or your visitor.
  • Custom Ads: Allows you to specify the products from that you want to promote.

Which kind of Ad Formats are available?
There are now 2 ad formats available for all Native Shopping Ads' variants

  • Grid Format: This is the ad format that we launched Native Shopping Ads with. It is a multi-product, responsive ad format with rich UI elements like image, price, ratings, etc. We generally recommend placing this ad format at the end or within the product article pages.
  • List Format: This is essentially a list of links to related products. This would be suitable for you if you prefer a unit with a more subtle user experience.

What type of websites are most suitable for Native Shopping Ads?
Native Shopping Ads work best on websites/webpages that are product-focused; with product reviews, articles around products or articles with product mentions.

What sizes are available for Native Shopping Ads?
The ad unit is responsive and would adapt based on the size of the container it is placed in.
For the grid format, you can specify how many rows of product recommendations you would like to include, either one or two. In case of Custom Ads you can customize the ad unit size by specifying the width and height in pixels.
For the list format, you can specify the maximum number of products.

Where can I see Native Shopping Ads in action?
There is a sample blog created to demonstrate the use of Native Shopping Ads.

Do Native Shopping Ads display products based on the geographical location of your visitor?
The ad unit currently shows products only from and does not display a different set of products based on geography. If you would like to serve Native Shopping Ads for visitors only in the US then we suggest you use an ad server which can support this need.

Are Native Shopping Ads' links nofollow?

Is it possible to customize the font/color in Native Shopping Ads?
Currently, there is no functionality to customize the font and color of the ad unit. However, we are continually adding new features and functionality in future versions and this capability may be considered.

I have a dark themed website, would the ad unit work for such a website?
Currently, the ad unit does not render optimally for such websites. We are considering this for future releases.

Where can I view the performance details of the ad unit?
You can view the performance report using the Link Type Report. To get to the link type report, visit the reports page, click on the fees tab and go to the "Link Type Performance" tab at the end of the page.

What is the payment structure for the ad unit?
The payment structure will remain the same as outlined in your Operating Agreement. You will continue to earn referral fees as per the existing agreement.

Can I track the performance of the ad unit by placement or slot?
Yes, you can track the performance of the ad unit by placement, or section of the website by using tracking ids. You have an option to select an existing tracking id or create a new one.

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