We believe the most successful approach is for you to feature
products that best match your site's content and the interests of your
visitors. For example, if your site is about Cajun cooking, you might
want to promote the book Prime Time Emeril: More TV Dinners from America's Favorite Chef. Tips you should keep in mind when selecting products:
- Identify products that match your site content. Narrow
your picks by searching on Amazon.com for specific products, keywords,
and categories that match the topic of your Web site. View your results
first by product line, and then sort by other criteria, e.g., sales rank
or average customer review.
- Consider product cross-merchandising. Many
of your visitors have an interest in a wide variety of products. Take
advantage of this by promoting items from across the broad Amazon.com
catalog, thereby capturing more sales. For example, if you're already
featuring a best-selling cookbook on your site, you should think about
increasing your sales by featuring other relevant products, like small
kitchen appliances and cooking utensils.
- Discover additional products to feature
using Amazon's similarities service. On the detail page of a product
you've already identified as appropriate for your site, click the
"Explore Similar Items" link to find more. For example, customers who
bought Prime Time Emeril: More TV Dinners from America's Favorite Chef also bought the Microplane grater/zester--a great product to feature on a cooking site!
- Review your Orders Reports to
find out what products customers purchase after visiting your site--you
may wish to promote some of these products directly. Learn more about
analyzing information in reports here.
- Try promoting higher-priced products. Featuring a range of price points gives you the chance to make higher commissions.