Selecting Products

Choosing which products to feature on your Web site is a critical decision, and the catalog includes millions of them. To help narrow things down, we suggest that you feature merchandise that matches your site's content. For example, if you run a recipe site, you might want to spotlight cookbooks. Also consider cross-merchandising: in addition to cookbooks, you could feature kitchen appliances, utensils, cookware, and even food itself. (Products offered by certain third-party vendors cannot be featured on your site.)