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Selecting Products

Choosing which products to feature on your Web site is a critical decision, and the Amazon.com catalog includes millions of them. To help narrow things down, we suggest that you feature merchandise that matches your site's content. For example, if you run a recipe site, you might want to spotlight cookbooks. Also consider cross-merchandising: in addition to cookbooks, you could feature kitchen appliances, utensils, cookware, and even food itself. (Products offered by certain third-party vendors cannot be featured on your site.)